Google Acquires Directr For YouTube Ads
Google announced that it has acquired Directr, which will join its YouTube ads team. The company revealed the acquisition on its YouTube Creators Google+ account, after Directr announced it on its own site.
The acquisition even got its own video:
The Directr team had this to say in a blog post:
Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video. Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube.
For now, everything you love about Directr is staying the same and we’ll continue to focus on helping businesses create great video quickly and easily. One immediate bonus: Directr will soon be all free, all the time. Thanks, YouTube!
A heartfelt thank you to everyone who’s downloaded and used Directr – we are grateful for your support.
Terms of the deal were not disclosed.
Image via Google