Foursquare Coming to a Search Engine Near You?
Foursquare co-founder Dennis Crowley says the company is in talks with "everyone" in the search space including Google, Microsoft, and Yahoo, according to a report from the UK-based Telegraph.
How any of the search engines would integrate Foursquare data is anybody’s guess, but Crowley told the publication the company’s data "generates hugely interesting trends which would enrich search". The major search companies have offered no comments on the matter.
The geo-location space is only going to get more competitive with Twitter now offering its own version and Facebook expected to launch new location-based features anytime. It remains to be seen just how much of the market Foursquare will attract moving forward. That said, it is certainly in the forefront of this space at this point.
Last week, we looked at a survey from MerchantCircle, which found that awareness of services like Foursquare is growing rapidly among local merchants, but there is a pretty big gap between those using them (or planning to) for promotion and those who are not. Search engine integration would certainly give merchants something else to think about.
Foursquare recently announced the closing of a new $20m Series B round of funding with Union Square Ventures, O’Reilly AlphaTech Ventures and new partner, Andreessen Horowitz.
How would you like to see Foursquare data integrated into search? Would you find it useful?