Foursquare has made brand pages "self-serve". This means brands can create their own pages, acquire followers, share updates, check-in at places, etc. You know, like a social network.
Foursquare says the announcement is "to the great relief" of its BizDev team. Previously, big brands like MTV, The New York Times, NASA and Tiffany had brand profiles, but now the common small business/organization (or big, for that matter) can join in the fun as well. Here are some key features as described by Foursquare:
This could be a key move by Foursquare to help push the service more into the mainstream. As far as check-in apps go, it has done pretty well so far, but the more businesses using the service, means the more businesses can offer consumers, giving them more reasons to use the service beyond the novelly of the check-in, badges and mayorships.
As Foursquare says, "This is going to be a big deal."
Another big deal for Foursquare is the integration with Groupon. A few days ago, it was officially revealed that Groupon and Foursquare have teamed up to offering Groupon Now deals to Foursquare users.