Quantcast

Facebook Will Lose Dominance and “Disappear” Before 2020, Says Analyst

Trouble monetizing the mobile platform cited as key reason for projected demise

Get the WebProNews Newsletter:
Facebook Will Lose Dominance and “Disappear” Before 2020, Says Analyst
[ Social Media]

The catastrophe better known as Facebook’s falling stock prices is a strong foreboding of the company’s relatively imminent exit from the internet’s grownup table, according to one analyst. Today, Ironfire Capital’s Eric Jackson told CNBC’s Squawk on the Street that Facebook will “disappear in the way the Yahoo has disappeared” within the next 5 to 8 years.

Jacksons big reason behind this projection? Facebook’s struggle to monetize their mobile app.

This idea isn’t new, and it isn’t disputed by Facebook. Prior to going public, Facebook amended its IPO filing to reflect these concerns:

We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven. We believe this increased usage of Facebook on mobile devices has contributed to the recent trend of our daily active users increasing more rapidly than the increase in the number of ads delivered. If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.

Shortly after Facebook’s stock price began to tank, a class-action lawsuit was filed that accused the company of concealing “a severe and pronounced reduction” in revenue growth predictions dealing with mobile:

“Facebook was then experiencing a severe and pronounced reduction in revenue growth due to an increase of users of its Facebook app or website through mobile devices rather than a traditional PC such that the Company told the Underwriter Defendants to materially lower their revenue forecasts for 2012,” said the lawsuit.

It went on to accuse Facebook (and Morgan Stanley) of failure to disclose this information prior to the IPO.

So, with Facebook’s mobile quandary on his mind, Jackson goes on to explain that Facebook is in a generation of web companies focused on the social web. He says that the next generation of companies are ones focused predominantly on monetizing mobile – and that Facebook will have a hard time doing that.

“The world is moving faster, it’s getting more competitive, not less, and I think those who are dominant in their prior generation are really going to have a hard time moving into this newer generation,” he said. “Facebook can buy a bunch of mobile companies, but they are still a big, fat website and that’s different from a mobile app.”

Remember, Facebook currently has over 900 million users and is an undisputed heavyweight online. Could they lose their seat at the table within the next decade? Can you really imagine a world where Facebook isn’t a huge player? Despite the aforementioned challenges, it’s hard to imagine Facebook dropping that far in just five years. But who knows? The world of web companies is volatile and unpredictable and even a giant like Facebook isn’t immune to fluctuations, as we are all well aware.

Could Facebook “disappear” in the next few years? Let us know what you think in the comments.

Facebook Will Lose Dominance and “Disappear” Before 2020, Says Analyst
Top Rated White Papers and Resources
  • Billy Bob

    Thanks for the insight. I saw this movie when it was called Myspace.

  • http://talkic.com socially responsible network

    I wonder if the fallout from the IPO will speed that up?

  • http://www.blissseo.com.au Mark

    Hey Josh,

    While I’d be somewhat surprised, it’s totally plausible, how many users did MySpace have before they bit it? That said, I don’t see desk/laptops going anywhere and naturally as more people get smartphones, the more use we’ll see on those devices.

    Of course, Facebook being able to monetize mobile access is going to be huge for revenue but I’m not so sure it’s enough to sink them. I use Facebook on my laptop, phone and iPad, and personally, I much prefer using it on the laptop or iPad, it’s a major pain on a phone. I think Facebooks biggest enemy is themselves and someone possibly doing it better…

  • http://www.unexpectedutility.com Herman Brodie

    Pre-IPO there was an even closer call … three years

  • Jill K

    Absolutely true. It goes back to a post a couple of years ago – “Facebook is Worthless” that basically stated that unless some major (MAJOR) changes were made, the business model was unsustainable.

    http://mankabros.com/blogs/onmedea/2010/07/01/facebook-is-worthless/

    And today, we’re seeing it. It’s true – Facebook is Worthless.

  • http://vallance22.hpage.com/ Richard Vallance Janke

    The sooner Facebook goes broke, the better, as far as I am concerned.
    This social networking business has become mostly just a lot of “hot
    air”, with thousands and thousands of members connecting with
    just as many “friends”. It’s a huge joke. In my opinion, for what it’s
    worth, this kind of social interaction is not social at all, just a lot of
    puttering about to no useful end. Obviously, it is clear I don’t like
    social networking at all, at least as it stands NOW. It needs a huge
    overhaul in order to become in any real way socially meaningful.

    Thanks.

    Richard Vallance Janke, Ottawa, Ontario, Canada