Facebook has not been delivering accurate reach and engagement metrics to Page admins.
Some admins have been getting a message on their dashboard that says, "There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible."
This appears under the heading "Known Issue" if you go to the Insights tab.
With all the talk about the decline of organic (and even paid) reach declining, you may have thought your numbers were really as bad as they look, but they might end up looking a little better once Facebook gets this corrected.
Of course Facebook is also suggesting users follow some brands.
According to Inside Facebook, the problem should be fixed early next week.
Image via Facebook