Facebook IPO Filing Reveals What Could Kill Facebook

    February 2, 2012
    Chris Crum
    Comments are off for this post.

As you probably know, Facebook has filed for its IPO. With that filing, a lot of new information about the company was revealed. Among the noteworthy tidbits of information: 845 million monthly active users, 483 million daily active users, and over 425 million monthly active users using Facebook’s mobile products. Interestingly enough, Facebook appears to consider growth in mobile use among the key risks to the company. I’m not sure this is the biggest risk, but it’s quite interesting that Facebook considers it to be one.

What do you think the number one thing is that could lead to Facebook’s downfall? Can anything kill it? Tell us what you think.

In its filing, Facebook lists “some” of the risks that could significantly harm its business. It doesn’t say, “We could become the next MySpace,” but here are the things it does list:

  • If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed;
  • We generate a substantial majority of our revenue from advertising. The loss of advertisers, or reduction in spending by advertisers with facebook, could seriously harm our business;
  • Growth in use of facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results;
  • Facebook user growth and engagement on mobile devices depend upon effective operation with mobile operating systems, networks, and standards that we do not control. ;
  • We may not be successful in our efforts to grow and further monetize the facebook Platform;
  • Our business is highly competitive, and competition presents an ongoing threat to the success of our business;
  • Improper access or disclosure of our users’ information could harm our reputation and adversely affect our business;
  • Our business is subject to complex and evolving U.S. and foreign laws and regulations regarding privacy, data protection, and other matters. May of these laws and regulation are subject to change and uncertain interpretation, and could harm our business;
  • Our CEO has control over key decision making as a result of his control of a majority of our voting stock;
  • The loss of Mark Zuckerberg, Sheryl K. Sandberg, or other key personnel could harm our business;
  • We anticipate that we will expand substantial funds in connection with tax withholding and remittance obligations related to the initial settlement of our restricted stock units (RSUs) approximately six months following our initial public offering;
  • The market price of our Class A common stock may be volatile or may decline, and you may not be able to resell your shares at or above the initial public offering price; and
  • Substantial blocks of our total outstanding shares may be sold into the market as “lock-up” periods end, as further described in “Shares Eligible for Future Sale.” If there are substantial sales of shares of our common stock, the price of our Class A common stock could decline.

You can view the filing in its entirety, as well as a letter from Mark Zuckerberg here.

I don’t think more people using Facebook’s mobile products will be the downfall of the company. People are increasingly using their phones (and tablets) to access the web. Increased mobile Facebook use should grow along with that. Facebook isn’t currently monetizing this use (with ads), but that is likely to change soon. Mobile ads are expected in the near future. That solves that problem.

Facebook’s mobile experience(s) are often criticized, and there’s no question that the desktop experience is better, but Facebook will continue to work on improving the mobile experience. The fact that they consider mobile such a risk factor only shows that this will be a significant emphasis. Expect more mobile-related acquisitions from the company, and better Facebook apps across mobile platforms.

I think the very first risk factor listed is really the one they should be most worried about. And essentially, this equates to “We could become the next MySpace.” The biggest challenge they have is to keep users interested, and other listed risk factors are an extension of this.

For one, don’t get shown up by competitors like Twitter and Google. Google, obviously a major force on the Internet should worry Facebook. It’s easy to brush off Google+ because maybe not many of your friends are using it. But how many of your friends use Google? That counts, because as Google has shown time and time again, everything they do is only going to become more integrated, and in the end, it’s really about where advertisers are spending their money.

Facebook has a healthy lead in display ads, but overall online advertising is another story, though Facebook is expected to surpass Microsoft and Yahoo this year. Google on the other hand doesn’t even have ads on Google+ yet. How long do you think that will last? Google is already showing a great deal of promise in the deals space as well (Google Offers), an area where Facebook hasn’t done incredibly well.

Beyond current competitors like Google and Twitter, however, there’s always the threat of the next big thing that comes out of nowhere. There is only so much time in the day. Every minute someone spends time on another site or another social network is a minute they’re not spending on Facebook.

Facebook’s reliability on third-parties raises concerns. As previously reported, Facebook is currently relying on Zynga for 12% of its revenue. Imagine if Zynga left Facebook, and took all of its Farmville, Cityville and Mafia Wars players with it.

Another very interesting entry in the list of risk factors is the part that says: “Improper access or disclosure of our users’ information could harm our reputation and adversely affect our business”.

Privacy concerns are pretty familiar territory for Facebook, and while this may have had some impact on the company’s reputation, it’s clearly done little to halt growth and use of the social network. It’s interesting that they seem to be acknowledging that issues could very possibly happen again.

In November, Facebook and the FTC announced their settlement over privacy issues, and the company agreed to third-party privacy audits for the next 20 years. Presumably, this will keep the company in line.

I think if the privacy thing was going to kill Facebook, it would have at least shown signs of doing so by now. What Facebook has to do more than anything else is stay fresh, and make sure users still have a reason to use it. Their most recent attempt at this would be the Timeline and the launch of the new open graph. We’ll see if it works.

Have you stopped using Facebook? Do you use it less than you did before? Why? Why do you care less about Facebook than you did before? Whatever that is could be what Facebook has to worry about the most. Let us know in the comments.

Note: Even MySpace isn’t really dead. So there’s that.

  • sue jeffers

    once the new “timeline” format is the manner in which pages are displayed facebook will become like myspace and gather for me – a social media site that i have an account with but have little interest in using. the display is unpleasant to look at and takes away most of the functionality of a profile (for my purposes), and will lose me as a set of eyes to deliver advertising to.

  • http://www.creativecontentexperts.com/cce/about Justyn Hornor

    Lack of relevancy will kill Facebook. If they make shifts – like Timeline – that users perceive to make it more difficult to have relevant communication, then users will shift to other media gradually.

    Twitter and G+ are two examples that have different relevancy types. Twitter makes you keep your posts short, so your tweets are focused and simple. G+ gives you a lot more room to comment, so your profile can be a blog or a micro-blog.

    Facebook sits somewhere in the middle and is still dominant. But a few bad choices in a row and their users will migrate in a hurry.

  • Steve Benedict

    I stopped using Facebook for many reasons; I don’t really care what someone made for dinner, inane invitations to participate in some farm game but, the worst of all were the people who valued their opinions so highly they felt compelled to comment on almost anything at all in a negative manner.

    I communicate with friends near and far by telephone or email.

  • http://www.marycummins.com Mary Cummins

    These are very common disclaimers in SEC documents. You will see similar items in SEC documents for other companies. It does not mean they really feel these things could or would happen. They are just disclosing the possible risks.

  • fbooksucks

    well all i would say is f***book is wasting peoples life since 2004! and i hope to see google crush it to shreds!

    • Ben

      You hope to see Google have the monopoly in wasting people’s lives? Interesting.

  • Dennis

    I’m extremely concerned how facebook handles privacy and also allows apps to spread your information further than you intended.

    • http://www.totalhits-im.info Evgeniy

      Application you first ask users’ permission to send personal data. The user is solely responsible for maintaining the confidentiality of their data.

      • http://Www.comcoach.com Peterson

        Forces you to send your basic information still which in my opinion is too much! You should be able to choose specifically what information you want sent! Privacy needs to be respected more than it is!

  • http://wredlich.com Warren Redlich

    The mobile issue could be significant. One of our websites generates significant advertising revenue. We created a mobile version and mobile ad revenue dropped substantially. It is more difficult to monetize mobile.

  • Ken

    Must admit I agree with Steve Benedict, those invitations for some obscure farm game or cooking game or whatever other game is really really annoying.

    Yes you can just stop following someone but what happens if that is a friend that I don’t want to stop following? Yes some friends can be a pain but friends can be like that in real life (remember that?).

    Honestly though, those invitations are certainly killing it for me.

  • Kelli

    I use facebook mostly on my iphone, I only use it on my desktop when I can’t do something on the app like create an event. If I start seeing tons of ads on my phone app that would really annoy me. I hate seeing ads on the desktop because I know they are targeted and it makes me feel like my privacy is being breached.

    • Ben

      Facebook collect the information about you whether or not you see the ads. The ads are just an in-your-face reminder of how much they know about you 😉

  • David H

    The mobile platform is NOT a miniaturized website.

    Mobile and ADS are counterproductive.

    The limited screen space is one factor that affects the impact of Ads negatively.

    But the fact is Mobile Use is increasingly for the purpose of utility. How to quickly find this or that piece of information because we are on the go. We need this info fast. Wading through Ads slows down the delivery of information. The delivery of Ad messages consumes precious bandwidth besides.

    With a full monitor screen ads can pop up, slide off to the side, remain in a column or row or wrap around the content we actually want to view or interact with.

    In Mobile usage not all of these are options in the competition for precious pixels real estate.

    As Facebook begins to try to “better monetize” the Mobile possibilities it is going to find that there are in-built limits that will restrict the marriage of Apps with a utilitarian purpose and Advertising.

    The only way out of that dilemma is when technology can project holograms out of handheld devices. Then 3 dimensional space will open up for a range of monetizing.

    I have no doubt, seriously, none whatsoever, that Facebook will be one of the key investors in hologram technology.

    That is, if they survive the next five years.

    I only log in about once every 6 weeks and have not accepted any invitations for anything whatsoever.

  • Ryan Kempf

    Facebook shouldn’t force the Timeline issue for those who like it they should be able to keep it but for those who don’t they shouldn’t be forced into it

    • Ben

      Timeline makes it easier for people to “stalk” you, which equates to increased interaction. More interaction means Facebook collect more information and can build a better profile of you, your friends, your interests, the places you’ve been (even without using Check In). The better their profiling capabilities, the more money they make.

      Facebook get no benefit in letting users keep the old profile pages because users are not the client, advertisers are.

      • David

        BS…no offense dude, but you don’t know what you are talking about. Not everyone, in fact less and less as time goes by, is technologically challenged. The timeline has added nothing that didn’t already exist and the user still has complete control over what is displayed and what is not and who can see it.

  • http://www.lifeprospernow.com Linda

    I stopped using Facebook about a year ago for several reasons. Inititially I enjoyed logging on every now and again to catch up and connect with long lost friends, but like another commentor stated, I could not tolerate the inane updates. I also discovered my profiles showing up on sites I had never been to, or registered for(the privacy problem). It became a time sucker for me just wading through the ridiculous updates from people who seem to live on FB 24/7. It didn’t really add anything substantial to my life and I found it odd that people prefer to chat on there as opposed to a personal phone call or a visit in person.
    I realize some significance for business advertising, but for me personally it became a waste of my valuable time. Last but not least, even though I took extensive anti hacking precautions ( I am technical), I was hacked through FB. I contacted them to report it, but received zero help.
    Facebook has almost become a craze whereby people and businesses measure their popularity and credibility by the number of connections they have and “likes.” It is astonishing to me to put so much life emphasis on a “social network.”

  • chase

    What is the one thing that could kill Facebook… hmmm let me think…

    Oh that’s an easy one!


    Fravia taught me well… 😉

  • BMD

    I agree with Mary Cummins, all of it seems like standard issue stuff but as far as using facebook I turned off all notifications of game invites,pie throwing etc. several years ago.

    I us facebook just for quick insight as to what my friends and family are up to, a note hear, a comment there and I’m done, maybe 30 minutes a week, advertisers are wasting their money on my page.

    Advertising on social sites amazes me, who buys this crap? the last company I would buy something from is one that has to go trolling for customers on a social networking site.

    Google has nothing for facebook to worry about, hell they can’t even get the search engine thing down.

  • Alan

    They are constantly changing the profile format and the functionality of the site. They are pissing me off to the point where I am ready to de-activate my usage.

  • KRyan

    I stopped using Facebook a little more than a year ago because of the repetitive changes in privacy and TOS, their hiding various aspects that may be used to protect individual privacy, and then persistent changes to invade privacy and also eroding into including developers. Not to mention, Mr. Zukerberg’s personal attitude and judgement regarding privacy.

    My current attitude regarding privacy will be the same for some current Facebook users with the current implementation, some will just not see it as “the end all be all” of social networking and others will tolerate it…for awhile.

    Bottom line, Facebook for quite sometime has ceased being about and respecting its users and that, if continued, will impact Facebook’s share value as users will continue to loose users.

  • MMG

    Facebook is the epitomy of an internet application written by narcissists for narcissists. While I do understand parents getting on FB to “keep track of their kids”, it’s a sad day in the History of humanity where personal worth is counted in number of virtual friends one has and/or how many lame posts they can vomit.

  • http://www.goodearthlandscapeinstitute.com michael

    Their I do not care lets change what ever we like attitude

  • Carole

    I’m pretty sure FB will die a slow death, as with myspace, but pushing this new timeline will definitely expedite their death spiral.

    My feeling is that, unless you take a hit of LSD (what I’m guessing their ppl were on when they dreamt up this clusterf*** of a nightmare) or bring a kaleidoscope and a spoon with you to facebook to de-code that mess that looks like someone dumped out a game of pictionary with a bowl of alphabet soup on top… it’s far too annoying… the funny thing is… with the “new” not-so-improved page, you can’t even FIND the ads that they’re so worried about! LOL

    Then the whole mess even takes on a life of it’s own as it mutates and moves all around on the page… yep, just like LSD… ridiculous.

    My gawd, I’ve seen some pretty stupid things done to web sites over the last 20 years, but I must say this one takes the cake! Perhaps you should’ve browsed the top 5 sales rules, one of which is “K.I.S.S.”, prior to spending all of that money on site-killing, useless new code… Lots of luck, FB! lol 😀

  • Jaya

    My 2 cents.

    In my opinion, facebook is trying to hurry up to get listed.

    In India, there is a court hearing in March 12, which will actually decide whether Facebook and Google can continue to operate in the same way. It is most likely not as Indian Government wants to censor content, which Facebook and Google are not willing to.

    If the Indian Law declares that facebook should censor content that affects the sentiments of other people, it would be next to impossible as censoring and moderating content in the world wide web is not so easy.

    And If facebook does not agree to this, India may become another China in restricting the access of Facebook, which will lead to a great downfall in ranking.

  • http://www,accentmas,co.uk kateCB

    Never used it; seen the havoc it wreaks with poor taste comments, bullying, harassing, bad language,poor use of English, stupid polls,games, time wasting applications, inane comments…….not for me thanks.

  • Jill


    .. Or that could just be a dream ..

    Fire may do the trick as well…

  • John

    It’s simple. GREED, that will kill anything, so today’s lesson for those who will listen is to not be greedy.

  • tc

    I believe in what Occupy America stands for and people need to stop glorifying facebook as the best thing that ever happened to us. Why do people want to make the income gap wider over the limited
    use of it by individuals.
    I also believe in my heart that there is funny business over the real developer. TC

  • Charlie

    What hurts Facebook is the constant changing of programming and content. The Timeline is too much like twitter, and if I wanted twitter, I would sign up for it! Also, the Timeline was a change that none of us asked for…All the stupid apps can hurt FB and especially having to put money into the games to advance is going to hurt FB in the end. Also the rumors that FB is sharing and monitoring posts, for nudity, homosexuality and subversive behavior will cause people to leave the site in droves. Also, doing nothing to prevent employers from looking at our pages has made many people leave FB, it is our private page and FB needs to understand that. We go through the befriending process specifically so we can control who is viewing our info!!!!!!!!!!!!!!!!!!!!!!!

  • http://www.pubandbar-network.co.uk Perry Mayer

    They are all legitimate risks and big ones. I don’t really use facebook – I get all the information from my wife :).

    I have no evidence but something just tells me
    this whole facebook thing “just ain’t right”.

    Maybe it’s the way it was conceived. No real passion or foundations built – you know what I mean. Guy works for 30 years building and building and then bang, he reaches the tipping point.

    Could it be the speed at which it grew that’s putting me off, or is it the artificial hype making me think twice.

    The financial cronies that caused the current world crisis wouldn’t inspire confidence and neither does a glance at the historical binliners like friends reunited and myspace.

    Maybe I just don’t like any business model that bases it’s future and hopes blindly on advertisers whose strategy is to “throw enough muck at the wall and hope some of it’ll stick”.
    I’d like to think users are getting wise to that old nugget.
    Nope! for me Facebook IPO will make money for some but not the ordinary guy on the street.

  • Larry W

    I would not invest in the Facebook IPO, and agree that this company will enter into an eventual death spiral. A few reasons:

    1.) My personal world (yes very small) has diminished using this media. For a lot of reasons mentioned. The biggest is when the user realizes he/she has invaded his/her own privacy. Facebook makes people feel “Self important” The reality is that thrill wears off quickly.

    2.) Even though they are different..Facebook, Linkedn, and Twitter take up similar space. LInkedn smartly has teamed with twitter, although I for the love of money I don’t know why my business contact tweet (but that’s for a different day. Frankly I like Linkedn for the long hall. Mainly because its not a social gab site, rather a site where you can stay in contact with business people. A good professional tool. When you have more Linkedin contacts than Facebook friends you are going in the right direction.

    3.) Knowledge about the Internet footprint. What will be a rude awakening for many younger people. What you say on Facebook (etc…) is out there, and it could land in the hands of a prospective employer. Simply put, its best to say nothing publicly. Smart HR folks will look to see if you have Facebook addicts, and then pass those addicts up for other candidates (a good move by the way). Once this eventual reality becomes known, Facebook use will diminish somewhat. One of the more dangerous features I noticed is the comments sections with newspapers (i.e. NY Post for example) you need a Facebook account to comment. Comment here and your opinions will linger for a long time.

    4.) Facebook is a very focused business. Probably unfair, but Zuckerman would be smarter if he tried to get acquired by Google or Yahoo. In the end Facebook is best served as a part of a larger platform. In the end Zuckerman’s Billions will be millions if he doesn’t merge…Nothing against Zuckerman…great run, but that’s what will happen.

    Lastly, its worth repeating…all the annoying friends and invites. I don’t want to play Mafia Games and I don’t care what color thong you purchased at Victoria Secret, nor do I care that 5 of your friends like your thong. In 2007 when I came across Facebook it was cute. 5 years later I really don’t care. My hunch is that a lot of members feel the same way.

    • Larry W

      Correction Zuckerberg not Zuckerman…wrong company

  • http://www.ourpangea.com Adam

    Facebook has no real sense of community. That is their downfall.

  • http://www.jacksononthemoon.com Sharon J

    Yes, I am using Facebook less. I hate how they are taking over my page. Sort: by Highlighted Stories first. Who highlights the stories? Facebook? How do they know what is important to me?

    Then I discovered another setting- Subscribe to All updates, some updates, only important updates from a particular friend. Who decides what is important? Facebook???

    And this morning for the first time, someone linked in their status to a poll on a local Newspaper. In tiny print beneath the comment window, it said my comment would be shared with the local newspaper. I wanted to comment to my friend on my supposedly “private” facebook page, and Facebook thinks it is appropriate to share it with the world.

    Did I mention I loathe the ticker on the right? A total 100% invasion of privacy with no way of removing yourself from it. Google+ is looking better every day

  • ACF

    I almost exclusively use Facebook on mobile. Based on research I’ve seen, and data from our own sites, mobile/app useage is growing rapidly, so hopefully FB has a plan to monetize mobile traffic. I’m surprised they haven’t yet.

  • Pete Schliebner

    Facebook is, and always has been, something fun for teenage girls and bored housewives. If you ever thought otherwise, you got conned. It will soon become forgotten. Zuckerberg knows this; why do you think they are doing the IPO now? He needs to milk his cash cow before it dies!

    Professionals do not use Facebook, or any social media, for real business. If you are using it regularly, you probably have too much free time.

    • Jim

      I use my Facebook business page regularly as a springboard to promote my website. Facebook has helped people discover my website. I am not sure if that falls into your category of “real business” , but I can tell you one thing – I am seeing some “real” traffic and some “real” income because I use Facebook in my business platform.

  • http://www.theakurians.com General Bobby Farrell

    FaceBook only has ONE major problem: An extreme case of SOCIALIST HEADUS RECTUMITIS!

    Yes. You may quote me.

    General Bobby Farrell.

  • http://www.aprbookkeeping.com aprbookkeeping

    If you have seen the movie, facebook makes sense however it was not designed for business it is all about social networking.Great money maker for Mark Zuckerberg and has been used for purposes that are not moral or ethical.

  • Simon Wickenden

    Facebook grew because it filled a need, it is now failing to and instead it has fallen into the trap of regarding it’s users as simply a way of making money. It’s a typical example of not understanding basic business principals. If they want to stay on top they need to fulfill the needs and concerns of their users as well as their advertisers and developers. If they don’t someone else will.

  • http://www.captaincyberzone.com CaptainCyberzone

    Technology … thing that birthed Facebook could also replace or end Facebook.
    (A twitter, a tweet … the sound of a cricket.)

  • Kenny Miller

    I don’t go on Facebook as much as I used to and I stopped using it for advertising because in my case at least, the results were awful.

  • Rich

    It’s just freaking silly and a big “to-do” about nothing. I was under the impression (years ago) that FB was going to revolutionize computing, marketing, washing our cars, cooking dinner – every facet of our lives. All I see is a bunch of kids (and adults that need a life) that posts every time they go thru the drive-in at McDonald’s. REALLY? Facebook? REALLY?

  • http://trakim.biz/bx91 Keith Darby

    You say another site MAY come along – make that HAS come along and with the pedigree of the “Sokule” family behind it, it is sure to be a big success!
    The name of the site = YAKAMORE (as in Yak, Yak
    for incessant talk)! only more for less!


    if you want to have a look at it. Only 2 days old and very much in BETA testing mode but it’s advertising rates will knock spots of both Twitter and Facebook!

  • http://www.LAokay.com Steven G

    I think the IPO is a big mistake on Facebook’s part. Zuckerberg is the majority stock holder and so I see this as nothing more than greed on his decision to go public. Facebook does not need a huge cash infusion to grow. It’s been doing that on it’s own quite nicely. When you have steady slow growth, you never want to try and speed things up and see if you can disrupt things so drastically that the whole thing fails.

  • http://www.resultscountmarketing.com cheryl engelaer

    It really depends on how you slice Facebook: Consumer, B2B and mobility segments…

    Social media is a consumer force – for my B2B customers however Facebook is a nice to have – it typically does not generate high value or qualified leads and the ROI for the effort to maintain it simply is not worth it.

    Privacy issues aside – for consumers/typical user it is a nifty method of connectedness. I was listening this morning to a random radio show that was dicing up the irrelevancy of the posts…sure it was tongue in cheek but the underlying theme is that Facebook is becoming unwieldy and irrelevant…

    Mobility is having a considerable impact. A year or two ago mobility was an artifact on my clients analytics reviews – now as much as 25% of visits are mobile generated…and yes…ads are an issue on anything smaller than a tablet…and yes…that is a significant risk for any web property that generates revenue through ads…

  • http://www.computertalkforum.com/discuss Computer Talk Forum

    I left FB, I’m not a stalker, but with FBs news feed the is no option. It is also probably having an impact on face to face communication, and I feel that it also impacts education… negatively.

  • http://www.seonorthamerica.com Tom Aikins

    Facebook will ultimately turn into MySpace. People will just gradually stop caring that much about it and use it less, lessening it’s value as an advertising platform.

  • http://Www.comcoach.com Peterson

    What will kill Facebook is invasion of users privacy and not giving people a choice about what information gets displayed and shared and how it gets displayed. Prime example is timeline view and forcing users to submit basic information to sign up for apps which is more information than the user wants to give out!!

  • C. Celik
  • http://www.allsoftware.us P Lee

    FB will fail by its clients becomming BORED. Chewing gum for the brain. Millions use it to post CRAP, they never buy from the ads. It will fail in the end.

  • Robert Newman

    Facebook has outgrown its interest. It has become too big and too unwieldy. I have recently deleted my account that I had for over 12 years. I used to use it a lot, but then one day I stopped and looked at the length of time I was devoting to something that was non-productive, and stopped. Of the 200+ ‘friends’, I knew in person only about 40 of them, and only really counted about 4 as real friends.

    It became too time consuming. That in a modern world is where it will fall. It is why people are turning to mobile access. They can do it on the move, but when at home or office it is assigned to the lower levels of necessity.

    • std

      You didn’t delete anything because Facebook wasn’t around 12 years ago.

  • std

    The only threat to Facebook is its own shareholders. And yes, they will kill it. Facebook doesn’t have many ways to make money. Expect ads and restrictions all over. There will certainly be another Facebook that you will use in the near future. It won’t be Google + though.

  • George

    Yes, I have been using Facebook much less. At first it was kinda fun to connect with people from high school that I hadn’t talked to in years. Then as they posted the boring, minimally interesting stuff in their lives, I realized why I purposefully lost touch with them in the first place… they’re still boring! LOL! Now I find Facebook to be pretty dull because I could care less about gossip, and it’s a huge drain on my time. However I do advertise on Facebook, so I have to log-on once in a while for that.

  • http://apennyandchange.pennyleisch.com Penny J. Leisch

    Frankly, I’m using FB as little as possible. The new format is hard to read and follow, too much scrolling around to catch a quick read. I can’t get a page name for my fan page without likes, which I can’t get because it can’t be found or remembered with a 12 digit number after the name. Heaven help me if I mention a promotion taking place on my website, that’s off limits too.

    It’s becoming burdensome to keep resetting controls every time they make a change. I’ve even asked customers to take me off as an admin unless they need help because I find it hard to insure that something won’t show up on the wrong page due to the changes or some connection that’s supposed to be helpful. The only reason I’m there is a quick stop because of distant family and business.

  • std

    How difficult would be for Mark to start another ebay on Facebook? So much brain for nothing. Ebay sellers and many buyers are screaming for another ebay to start out. I mean, they’d make a killing and will certainly kill eBay with the millions of users they have. Ebay is a cesspool. Nothing sells there anymore and fees are through the roof!

  • http://www.tutajua.net Solomon

    I have seen FaceBook transform into a more complex and better software each day as a user and no, I don’t think they risk losing the interest of users as long as they keep innovating.

  • http://www.last.fm/user/mcg1985/journal Nathan P

    I rarely use it these days, mostly due to the fact that I’m on a slow connection on a laptop with a small (7″) screen. Doesn’t help I use an old browser either (and more and more sites are kicking me away due to that fact… I sometimes hate how tech advances so fast!).

    When I do use it, I use it to communicate with friends and business acquaintances, and to promote my business and music. I usually refuse game/app requests because they are so slow in higher levels!

  • Tweetee Pieii Coore

    Facebook is cool in killing time… However, the privacy setting is not that secured, and your account can be hacked anytime… I plan to off from space of facebook soon.. Hopefully there is a tool saying “delete account” for personal security..

  • GreenMicroEnergy

    It is probably easier:

    (1) For Google (or Apple or the Microsoft/Bing/Skype/Hotmail/MSN current/former E-mpire, or Yahoo! or other entities) to reverse-engineer FaceBook’s features – existing & future (when introduced) – since their external manifestations are (and will be), in large part, visible to the public.


    (2) It is for FaceBook to reverse-engineer Google’s search algorithms (the inner details/workings of which are, in large part, NOT visible to the general public) and for FaceBook to reverse-engineer/duplicate Google Maps(including Google Transit)/Earth and Google’s accompanying geo-targetting/local success/lead and Google Books/Google’s lead in the PHYSICAL scanning/digitizing of humanity’s hard-copy inheritance.

    Leadership in Search, Maps/Earth and Books (as long as Google manages to retain it in the fickle, ever-REIGN-changing tech world), might be one among many other factors that give Google the long term advantage over FaceBook. Not to mention the spread of Chrome and Android (which is fast overtaking even the Apple Current E-mpire’s operating-systems/platforms) and Android Market.

    And, not to metion, further down the road, whatever tricks/aces up its sleeve Google has/might have with its purchase of the Motorola mobile hardware division.

    Plus, (pun intended) Google’s having an all-encompassing, holistic, already well-integrated (and continuing to get even more so) United Nations, You & I style U-n-I-Verse spanning across so many highly used/now necessary services/features as:
    Search/(page rank)/Maps/Earth/geo-targetting/local/Youtube.com/AdSense/AdWords/Google Wallet & Checkout/Google +/Plus/Google Talk/video-chat (which if Google really wanted to, could be developed/pushed to equal/overtake Skype in features and number of active users)/Docs, etc. (group editing/sharing, etc.)/Groups/Google Sites (No HTML knowledge required & Built-In, free commonly-used templates)/Books/Google Scholar/ Google Finance/Reader/Picasa/Orkut, etc.

    Plus, one single, tiny, very easy to implement act by Google has the potential to severely hurt FaceBook and it’s growth (and that of every other social media service):

    Merely putting the following short phrase on one of the top (and most ‘Sacred’ and under-utilized) potential advertising spots on the planet – the Mighty google.com home/search page:

    ” Go Social. Go Google+ Click here to Join. ”

    ( I realize that they already have the less self-explanatory ‘+You’ link stuck-up & stuck-left in a non-prominent area on the extreme top-left of the home/search page that takes the user to a ‘Join Google+‘ sign-up page ).

    Making the link more self-explanatory and placing it in a more prominent area of the page could help Google convert many of the hundreds of millions of ‘Search’ users (whether they have any Google U-n-I-Verse username & password or not).


    There might be more than a billion users of Google Search who do not have any Google U-n-I-Verse username and password and like-wise for other Google services/features (especially YouTube) that do NOT always require a sign-in). An ocean very ripe for the fishing.


    Maybe, Google will even include a Gmail ‘amount of storage avaiable’ style, real-time counter, in this case stating the number of +/Plus users. For example:

    ” 60 million + + Users + Counting. ”


    I realize that Mr. Page and Mr. Brin would have to MOVE VERY SLIGHTLY away from their desire to keep the home page un-cluttered & fast-loading and be willing to engage in this tiny bit of self-advertising on some of the most valuable digital real-estate in the world. If they feel there isn’t enough room . . .

    . . . They could just throw out the (highly ‘non-understood’ and ‘non-used’!):

    ” I’m feeling lucky! ”

    button ( :) )

    And replace it with an:

    ” I’m Feeling Social+l+! ”

    OR a:

    ” I’m Feely & Social! ” (Just kidding!)

    button/link to the +/Plus sign-up page.


  • http://www.wbpersonalsecurityproducts.com WILLIAM BOSIEN


  • Trespasser

    I have already requested deletion of my facebook account, it is becoming a pain trying to keep up with all the changes being made and the potential privacy flaws.

    There doesn’t seem to be much thought going into many of the so called “upgrades” recently and the diminishing control I have over my information that is being shared on facebook will almost guarantee that I do not return or reopen my account.

  • Pat

    1. The moment they charge.

    2. One too many revisions that make too many people think ‘ Why am I bothering, there are other alternatives’.

    3. Taking over the world. When people see that Facebook, like Google and Microsoft, who I despise for their ‘our way or piss off’ attitude, are seen to be ‘trying to run the world’, that will be the beginning of the end!

    Invest in Facebook and be prepared to lose your shirt.

  • http://www.picnicpantry.co.uk tony

    maybe they should first consider making the ‘like’ button w3c compatible?

  • http://www.howtosubliminal.com Andrew

    I’m not much using Facebook as it’s mostly a waste of time, and it’s not so useful for business or driving traffic. I think that the only one making money from Facebook is Facebook itself; 90 percent of the rest are just fables.

    I’m one of those thinking that it will go the way of MySpace, after having raised all the money it can. But given that I also think G will go the way of Yahoo my opinion is a bit biased probably.

  • David H

    Among the things that I have truly despised about Zuckerberg’s dweeby clan is how many normal websites and media sites have bought into this Facebook Login app as the default, defacto method of making a Comment or seeing more content!

    This is a big dog showing up at your back door that is going to bite you! Everytime you use this Facebook login you are a marked animal. And I am sure that a majority of users of such are still clueless how these comments follow them around forever. You may have wildly different opinions on many topics or issues but one remark made at an online site for fantasy stories will be entirely different than your comment at a site for a charitable cause. But now they all stream over to Facebook.

    Doesn’t anybody see the irony that Facebook has, with our delighted cooperation, become an Orwellian BIG BROTHER all by itself and with our fervent assistance?

    And whenever you use the Facebook Login at some other site than Facebook all of your activities once you are logged in are tracked in the minutest detail and reported back to Facebook and the advertisers and marketers who have paid for this info? The products you even look at, the articles you read, the subjects you bounce around to view, no matter how benign it may seem to you at the time, all of that data about YOU is linked inextricably to the REAL YOU via Facebook.

    And if you unknowingly have been linked by Friend of a Friend to a criminal Neo-Nazi Organization being tracked by Interpol and Homeland Security YOU, my “Friend”, are being investigated through “guilt by association”. Your FB Friends can be your worst enemies. And you have no notice that your activities are being monitored because the Friend who drops by to inanely tag pictures of your kids is a pedophile under investigation by the FBI.

    These dreamed up scenarios are not far-fetched and already have real life examples.

    For every friend “reunited” story that warms your heart through the media department of Facebook, there are also examples of suicides and lives made miserable or completely destroyed through, incredibly, this “social media” phenomenon.

    The truth is, unfortunately, that Facebook does not change innate human behaviors in the deepest core of our hearts. An evil person will use Facebook for evil even while feigning Friendship.

    Every smart, caring, loving parent knows that their children are naive, trusting, and need some protection from their own youthful ignorance about life and its consequences.

    Yet, these same parents, so many of us adults, have willingly and ignorantly waded deep into Facebook pools and have not recognized the deep undertow waiting and the perils that are down the road if we follow Facebook in lemming hordes to the edge of the cliff.

    May it indeed become another MySpace.

  • Joanne Thompson

    I have stopped using Facebook because I cannot take the day to day boring tit-bits about peoples life. Did the baby sleep through or what we had for dinner! It was fun for a while but the novelty has worn off. We have a large family business but we have absolutely no intention of dragging it on to Facebook.

  • http://www.write2profitonline.com/ Andy Gage

    I used to like Facebook, because it was easy to find things I wanted to know about, and interact with friends across the world. I think Timeline will complicate this original ease of use, and even now, before Timeline becomes active, it’s become more difficult to navigate around the site, and find what you’re looking for. Upcoming new social marketing sites will use Facebook as a benchmark, and then improve and simplify the whole idea (including mobile usage) and take over, in my opinion. Facebook is also trying to be a ‘monster, one size fits all’ system, which will also help its eventual demise, as new social media sites will be much more into developing niche markets within their own structure.

  • Fred

    I think a clever start-up could take the youth (under 25) market away from FB. If the start-up could make it cool and somehow exclude or alienate older people, I think the youth market is ready to not be on the same network with grandma.

  • Myra Saunders

    I cancelled my account yesterday. I wasn’t comfortable with timeline and began to research facebook. I discovered their many privacy breaches along with how my information is and (potentially)would be used in the future. This combined with the various investigations into their operation and numerous other issues finished me.

    It wasn’t all that easy to figure out the story either as there is lots of misinformation to dig through but if you look hard enough, the truth is there. Do the research and discover for yourself!
    Facebook has little to no concern for the privacy and protection of it’s users. User’s beware.

    The marketing data collected through facebook is pretty valuable stuff and big business will support its contination.The company will be around awhile yet as people are hooked on it but hopefully, the users will start to figure it out. They would probably figure it out quicker if they pondered the fact that it is free. It’s not free, the users pay everyday with their personal information.

  • http://www.utmb.edu Dr. Ricky Hernandez

    It’s too money hungry especially on the ZUNGA games. It gets one playing for no cost, but to continue to cost $$$$. It fills you email box with crap one does not want in their email. Plus it uploads more crap to your computer, with strings of crap running in the background. It slows one machines and allows nasty viruses to be passed along one person to another.

  • Ken

    I don’t use Facebook much; mostly for locating people. It’s annoying that Facebook keeps changing privacy standards; privacy is a big problem with facebook.

    I have two facebook sites, but they are not under my real name or my common email address, and I mark all the information as “private”. I don’t like nosy social networks.

    And finally, advertisements drive me away from a site. The more ads, the less time I will plan to spend there. That’s me: I keep my trash cans right next to my mailbox so I can throw out all the advertising before I bring my mail into my house.. and I treat online advertising the same way.

    I basically think Facebook is a fad of technology junkies, and will fade away in the future as better technologies emerge.

  • http://hislove.synthasite.com/ Apostle Rubie James

    I have been ‘weening’ myself away from FB as well as my followers and friends. Even now FB is too powerful and thinks it can do whatever it wants. They seem to forget that it is ‘we’ who made them. They have no viable means of contacting them for questions, concerns or viable answers to your questions as if to suggest that they are not interested in what we think! It controls your content and think it knows how to categorize your most intimate thoughts. It will lock your account shutting you down merely because you do not want to provide your phone number! Although their methods of regaining your account now does not depend upon your knowing who a person is from their choice from a list of photos that has been posted to your wall, mandating the use of your private phone number or a phone number is a bit much and more than I want to give. Their Site is becoming cluttered and sluggish just as My Space has. This leaves one unable to utilize their account efficiently. Therefore, why have an account? They were fun while they lasted…I do wish the young man luck in his ventures and thank him for FB.

  • http://CompassionateMarketing.com RS Mallory

    TimeLine is being force fed to all Facebook Users without an opt out feature. The Timeline is confusing, redundant and confusing. It appeals to those techie or 20 somethings and Facebook does not care what anybody thinks, they just force feed what THEY want to the entire user base. This is a big mistake, and people will migrate to other platforms that are easier to use and understand.

    I do not like The Timeline and will probably stop using my account when it is switched WITHOUT my permission or agreement to use it.

  • http://www.ipnostudio.com Andrea Hypno

    Facebook will fall shortly after the IPO and having raised all the money it can. Even partnering with Bing there is simply too much unuseful stuff on it, G is going the same way; at the end both are just interested in making money and not on providing a service. Think about the relevancy of G search results. They just want to push ads.

  • malcolum mugridge

    Who gives a rip what the general public things will kill facebook! Good grief. We are not knowledgable on that. What would we know. Its just opinion…

  • Birgir Gislason

    Consider this: What if Google+ starts offering it’s users share in their online ads revenues, just like having Adsense on your blog/website. How would Facebook react? Maybe that is a real threat to the Facebook business model which their lawyers did not mention in their IPO?

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  • http://adamssocialmedia.com Debbie Adams

    I believe that the mobile sector could be an issue for the many reasons they have listed.

    One thing that I have found to be an issue with my mobile facebook application is that I really do not have access to my account settings, privacy settings, etc. In order to make any changes, I need to have access by computer.

  • Danielle

    one word “greed”

  • May

    Facebook is a ripoff of MYSPACE and should be sued for a kazillion dollars. Besides they are asking you to join and sending you people you know or may know. Then they turn around and claim you are breaking their policies and LOCKED you ID and Tell you to F&^%$ off. And there are no one avail to listen to you and they took years to respond and of course their answers is to Get lost? They are Rich beyond your wildest dream and we do not need you. Besides they serve no purpose and offer Nothing in return. MySPACE was doing this years ago and DA… what does this Piece of Sh(*& offers that we already know and do with Hi5, MySpace and a host of other better products? This piece of crap appears out of nowhere and he was a thief, if you watch the movie and made this Copy, of MySpace, and I wondered where are the Lawyers to sue him for every drop of blood his stinking body offers and feed it to the worms. phewwwwwwwwwwwww

  • jamie

    1 – cannot go back and edit/delete info entered during a moment of insanity.
    2 – all too often we hear about peoples’ homes being broken into after someone informed THE WORLD in a chat when/where they would be OUT-OF-TOWN. dah.
    3 – far too much foul(porn) langage in this very public place. No wonder India and other countries are banning it.