Facebook Enters Stickers-For-Businesses Game
The storefront windows of tech-savvy businesses may be getting rather crowded before long. Perhaps following the example set by "People love us on Yelp" stickers and "We’re a favorite place on Google" decals, Facebook’s begun to send out promotional stickers of its own.
The Museum of Making Music recently received one such sticker, which you can see below, and accompanying it was a letter from Tim Kendall, Facebook’s director of product marketing. Kendall wrote, "We invite you to place it prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections."
Photo Credit: Museum of Making Music
That represents a nice result for businesses. Facebook of course stands to receive more traffic, too. Then there’s one way in which this move may help the social network get money in a direct fashion.
Kendall stated, "You can also use Facebook Ads to grow your page. Visit facebook.com/free, create an ad, and use Coupon Code [redacted] for your $25 trial." With the idea being that businesses will see positive results and decide to pay for Facebook Ads, no doubt.
Anyway, hat tips go to both B.J. Morgan, the Museum of Making Music’s marketing and promotions director, and Jennifer Van Grove. It should be interesting to see how many other businesses receive envelopes from Facebook.