Etsy announced today that it is launching some new kinds of coupon codes.
Merchants will now be able to offer fixed discounts on items and set price minimums for coupons. You could offer, for example, $10 off when the customer spends $50.
Etsy is also testing Thank You emails as a way to introduce shoppers to the deals.
"Buyers can opt in to receive an email with a promotion when shops they’ve purchased from have an active Thank You coupon," the company explains in a blog post. "Bought a necklace as a birthday gift and got rave reviews? Maybe that shop is offering a discount and you can pick up the matching earrings for under the tree!"
Etsy has offered Coupon codes since 2010, and about 3,000 of them are used every day, according to the company.
Etsy has instructions for offering and promoting coupon codes here.