Etsy announced today that it is rolling out Listing Variations to sellers. These, the company says, will enable sellers to highlight available options and gather requisite details from buyers at the time of purchase.
The feature should ensure prompt fulfillment and shipment of orders, Etsy says, adding, "This should also reduce the time our sellers spend on administrative tasks, like convos with buyers, and help them focus more energy on creating items and designing new products. As the holidays rapidly approach, we know this is their top priority!"
This is just the latest in a series of changes Etsy is making, apparently with sellers in mind. Last week, Etsy launched new Browse Pages, designed to surface sellers' merchandise in more places. Earlier this month, the company made its search ads available to thousands more sellers.
"Variations will be available to all Etsy sellers and can be chosen during the listing process," Etsy says. "Sellers can add up to two properties for each listing, selecting from suggested properties like 'size' and 'color,' or entering custom ones that are relevant to their item. Before a buyer can check out, they’ll be required to select an option for each listed property, like size and color on the listing below. Sellers can view buyer’s selections in their transaction emails, Sold Orders and Receipts."
The roll out will be taking place over the course of the next several days.