Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite.
It's always heartwarming to see Google adding support for more Microsoft offerings isn't it?
"Bing Shopping Campaigns for Bing Ads make it easier and faster to advertise your products from your Bing Merchant Center store online," says DoubleClick Search product manager Henry Tappen. "This streamlined way of getting Product Ads up and running on Bing is also driving meaningful impact for advertisers."
"With the addition of Bing Shopping Campaigns to the DoubleClick Search Commerce Suite, you can easily extend the reach of your product-focused advertising," says Tappen. "You’ll be able to manage, automate, and measure Bing Shopping Campaigns using the full range of DoubleClick Search tools, the Performance Bidding Suite, Adaptive Shopping campaigns, and Purchase Detail reports."
There's a guide to setting up Bing Shopping Campaigns with DoubleClick Search here.
The addition joins several other new features Google announced for DoubleClick Search last month, including mobile and tablet bid adjustments for Bing Ads campaigns.
Last week, Microsoft announced 5 new features for Bing Product ads support for used and refurbished products as part of the inventory, product ads on Bing Mobile, share of voice reporting with impression share metrics, catalog statuses available via the Content API, and Bing Shopping Campaign availability in UK and Australia.
Image via Bing