Demand Media Enters New Ad Partnership In Latin America
Demand Media announced that it has entered into a digital advertising partnership with Cisneros Interactive’s RedMas, which will see RedMas gain exclusive representation for branded digital ad solutions eHow en Español, in certain Latin American countries.
Demand Media will provide RedMas’ sales force with training and assistance on offering its ad solutions – including custom content, brand sponsorships and rich media units – to brands in the region.
The company has worked with brands like Netflix, P&G, Sony, Coca-Cola, Nissan, Renault, Claro and Nokia.
Stewart Marlborough, executive vice president of media at Demand Media, said, “Our international sites are experiencing explosive growth, particularly eHow en Español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques1. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages.”
“Representing inventory from eHow en Español provides RedMas with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region,” said Victor Kong, president of Cisneros Interactive. “This product is an excellent complement to RedMas’ existing product line, and will significantly improve our offering of top quality branding solutions, especially those targeting young women and mothers.”
The partnership covers Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.