Concerning Bing’s More-Accurate-Than-Google Search Results

Hitwise ignores lessons about correlation and causation

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It’s pretty clear that Experian Hitwise has a comfortable familiarity with Tom Smykowski’s “Jump to Conclusions” mat, at least in regards to comparing search result accuracy with Google and Bing.  It’s either that or perhaps the “online competitive intelligence service” needs another lesson in correlation and causation.

Do you think Bing has better search results than Google? Tell us what you think. 

In a recent report discussing Bing’s improved market share — something the tech journalism sector is going wild about, but if I’m not mistaken, 68 percent is far greater than 27.4 — Experian Hitwise made the bold statement that, because Bing users click search engine results 81.54 percent of the time, compared to 65.58 percent for Google users, Bing’s results are more accurate than Google’s.

WebProNewsWho has better results: Bing or Google?

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Experian Hitwise found that Bing’s market share rose from 10.60% in December to  12.81% in January. As we pointed out in a previous post, Bing didn’t simply steal users away from its partner Yahoo, either. 

Of course, considering the spat between Google and Bing, and Bing’s use of at least a small percentage of Google’s search engine results, it adds more skepticism to Hitwise’s claim.

As many of you know, the principle idea in “correlation does not equal causation” is one thing does not necessarily cause another, or in the case of Google and Bing’s search result accuracy, one piece of data (more Bing users click the results) does not make bold conclusions true (Bing’s results are more accurate).

Jump to Conclusions Mat
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Taken at face value, it’s easy to conclude Bing’s results are 16 percent more accurate, but then, when you consider so many more people are using Google to conduct Internet searches, the margin for non-clicks for any number of reasons — incorrect spelling, refining the original search query — is a lot larger than Bing’s.

Furthermore, what is the average experience level of Bing users?  If Bing users are comprised predominantly of “Internet noobs,” for lack of a better term, would they not be more inclined to click the first result they saw, even if it was relevant or not? If Google’s users are “more experienced,” would they not be more selective about which results they clicked?

And if that’s the case, doesn’t that mean the overall quality of search results — across the board, not just with Google — need to be improved?

As for Google’s results being less accurate than Bing’s, before making such a claim, much more research is needed: an extensive, side-to-side comparison of multiple queries, not just reliance on how frequently the results were clicked.  Another obvious aspect to consider is the user’s experience level.  An Internet veteran will not click everything they see; whereas an Internet novice using Bing because they liked their witty “search overload” commercials is not as selective.

In regards to Hitwise’s conclusion, as told via Internet chat lingo, the following statement comes to mind:  More clicks != better quality of results

You need more data to make such a profound conclusion.

Agree? Disagree? Let us know in the comments.

Concerning Bing’s More-Accurate-Than-Google Search Results
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  • Brooke

    “would they not be more inclined to click the first result they saw, even if it was relevant or not?”

    I think there could even be something built in on Bing that automatically clicks the first search result for you. When I do mistype something and Bing pops up I immediately curse and while trying to hit the back page button, somehow I am taken to a search result link I swear I didn’t click on. Google is my internet homepage….always and forever.

    • Chris Richardson

      Don’t let those search engines hijack your browsing experience.

    • http://scholarships4singlemothers.org Adam

      Weird..same thing happens to me. That is a major reason I stopped using Bing actually. Google is starting to go this way with their new “immediate results as you type them in” thing, but it’s so much better than Bing’s it’s not even funny.

  • Guest

    An argument could be made that the number of clicks is due to the poor results of the search. More times than not, my answers are in the search result I get from Google – hence there is no need to click on a link.

  • Bing lover

    > Taken at face value, it

    • Chris Richardson

      One of AT&T’s biggest boasts was the fewest amount of dropped calls. What they didn’t tell you is that they also had the largest network of subscribers — by far — so while there were a large amount of dropped calls, proportionately to other companies, there was not.

      This is exactly the same thing, only in reverse.

      Furthermore, the sheer difference in numbers of users in regards to Bing versus Google means there’s going to be a great deal of variability on Bing’s side, because the sample size is much, much smaller.

      So no, there was no mistake. Hitwise’s findings are biased because the sizes being compared are not equal.

      • Chris Richardson

        …If the sample sizes being compared (Google users to Bing users) were the same. They clearly are not.

        • Guest

          Seriously? Google’s search base is larger than Bing’s by a factor of 3. Three. Not some vast chasm of 1000:1 that would make statistical comparison irrelevant that you seem to imply. Both sample sizes are statistically significant and a percentage based comparison is very legitimate.

          This sounds like sour grapes from a Fan-droid.

          • http://www.dslreports.com Guest

            also, the author is saying the quality of the users are different too. This skews results.

        • Guest

          and I would suggest you brush up on the mathematics of percentages, their purpose is to normalize sample size.

      • Guest

        So let’s assume for a moment that there are 100 million people in the United States that search for stuff online. That would put your Google sample size at 68 million, and poor Bing would only have a much much smaller sample size of 27.4 million. I mean, dang! Twenty-seven-million is a freeking small sample size! I bet you personally have more friends on FaceBook than that! Granted 27.4 million is more people than live in the state of Texas, but we all know Texas isn’t very well known for its size or scope. . .

        I also bet that all 27.4 million of these people are brand new to using computers and that Internet thing or they are all probably just obsessive-compulsive and just click on everything in sight.

        I mean aparently Bing is just taking the search terms you give it, running a Google search in the background, and then displaying the results to you anyway, right? So how much more accurate can Bing be then?

  • Guest

    could it be that bing is just better??? unlike the other posters here i have actually used both. google returns a bunch of span. i usually switch to bing. finish the search and access the page there so i know my browsing experience wont be hijacked by a spam farmer that google loves nickel and diming.

  • Guest

    bing is one insecure search engine i tell you.

  • Guest

    let’s just not pay attention to the troll aka BING!!!

  • http://www.dslreports.com avd

    Some people use Google for spelling. A good percentage of my google usage is a math query in my browser’s search bar. Sometimes the info is presented without the need to click through (weather, stock quotes), sometimes i can read the webpage’s snippet and get the info I need. Sometimes I need to clarify my search terms. Sometimes I want an image or news search and I lazily type the query into my browsers search bar and have to switch which google I’m using.

    When I use chrome, all mistyped address come up as searches.

    I bet the authors had a combination of bad assumptions and poor methodology to come to the conclusions they did.

    • Guest

      Shockingly, those EXACT same scenarios exist in the bing world. Perhaps even moreso as bing brought more of the “answer-on-the-page” to the table and stimulated google to follow suit.

  • http://www.helpsaude.com Roberto

    Takes forever for bing to index a new site, thus, compromising the results.

    For example: our site went live 2 years ago. Google indexed it fully in one month (its 100k pages long) Many of our pages list 1 or 2 to many querys in our area becouse this info ins not available anywhere else.

    Today Bing (2 YEARS latter) still did not indexed the full site yet. They get less them 10% of our content. Thus, they fail miserably for most of this querys…

    The best search engine is not better only in the top 100 searches it must be a great search engine in the long tail as well.

    • http://www.philippineswebhosting.com Dave

      I have also noticed that google will index my site im a matter of minutes while BING takes forever to index the page…i will still stick with google for searches!

  • Roberto

    Takes forever for bing to index a new site, thus, compromising the results.

    For example: our site went live 2 years ago. Google indexed it fully in one month (its 100k pages long) Many of our pages list 1 or 2 to many querys in our area becouse this info ins not available anywhere else.

    Today Bing (2 YEARS latter) still did not indexed the full site yet. They get less them 10% of our content. Thus, they fail miserably for most of this querys…

    The best search engine is not better only in the top 100 searches it must be a great search engine in the long tail as well.

    Plus more clicks means “BAD SITE EXTRACTS” and not good search results.

  • http://www.seo-theory.com/ Michael Martinez

    It has yet to be shown that Bing is using Google’s search results for anything other than discovery. Google’s tests were invalid for several reasons, not the least being that giving a search engine only one Website to work with for a query guarantees a duplication of results.

    WebPro News should not discredit itself by repeating Google’s ridiculous allegations without offering any substantial support for those allegations.

  • Guest

    I began using Bing in January, and I haven’t turned back. I do a lot of research for my work, and part of that research is reliant on using a simple web search. I’ve found that Bing gives me better results, and I’m wondering if it’s that people have just learned how to game the algorithm that google uses to rank results. Anyone have an opinion?

  • Guest

    Google give nice accurate results fast and indexes my site whenever it changes within a few days. Bing simply does not do that to the same degree. I’ll stick with Google thank you very much.

  • http://www.eslisurveillance.com/ ESLI

    I like it. I love the home page, but we have also found that it mirrors Yahoo in content and placement.

  • http://flatironsreviews.com/ Kris

    I like both for different types of searches, I find Bing is better for product/shopping
    searches and google for information based searches.

  • Guest

    Its not really surprising that Bing is overtaking Google. Lots of staff are leaving Google for elsewhere and Google has ‘suspended’ thousands of web places accounts. People are fed up with the problems at Google and are using other sites for search, ppc, advertising etc. Sombody at Google should come clean and tell us if they really cannot host and supply all of the web information that they hold.

  • http://www.delphifontes.com.br Linces Marques

    It does not really matter what we think about it. The fact is that people around the world use the google, “this is what matters.”

  • http://www.timekapsule.com Rick Vidallon

    Bing Might Over take Google as the Preferred Search Engine if Google keeps turining a blind-eye business owners complaints about ‘Complaint Websites’.

    Many people, companies, businesses and organizations have found themselves or are the victims of negative postings on ‘Complaint Websites such as Rip-0F-F- Re-p0-rt,
    P1ss-0F-F- C0n$u-mers and others.

    (All purposely typed-out the way because I do not want to give these websites or it’s owners ANY web reference weight by correctly spelling the domain name)

    I have been following these websites for some time now and have learned two distinct things.

    1) You either love or hate them.
    2) These type of websites are turning the Internet into an information cesspool.

    Let’s talk about point number one. You either love or hate them

    You Love Them

    You might love these types of websites because they provide you an online sounding board to vent, rant, whine and complain about a negative experience you might have had with product, service, person or company.

    I can relate. Recently my wife had a bad experience with an employee of a local retailer; part of a national jewelry store chain.

    It would have been cathartic for me to post negative reviews, but I chose to take the high road and keep my complaints between me, the store and the corporate office. As a small business man myself, making public posts would not contribute to the common economic good as it does not reflect well for the good employees who work in this store, and only serving some personal desire to impugn or embarrass this company online.

    Having worked in corporate America and received a regular pay check for many years I probably who not have given it a second thought. I would have jumped right into the fray and posted a negative comment on a complaint website. However these past 10 years I own my company and this changes your perspective in a big way.

    You Hate Them

    You hate these types of websites because they are wide open to abuse. Examples of abuse include; Ex-employees posting false statements or Competitors posting false statements hoping to steal your sales or business.

    Most people assume that some legal action is the best way to get a fraudulent posting removed, but think again. If you have a rich uncle or your father is a partner in a huge law firm you might try suing the website having the negative post for fun. But this is extremely expensive to do, not to mention the fact that every case brought before a court is never going to be a clear cut victory in your favor.

    Also remember we live in America. Negative speech whether it be true or false is protected in most states. This is a tradition that was exercised in new papers and leaf lets during the political campaigns going all the way back to Benjamin Franklin, Abraham Lincoln and George Washington.

    However today the big difference is that the negative speech or in this case ‘online postings’ remain live and online indefinitely. And this has led to the proliferation of a new cottage industry called ‘Reputation Management’.

    In the case of a political rival having ran so much negative advertising of an opponent, the opponent would seek to run as many or more ads to counter-act his rival and so on and so on. But long after the campaign is over the dust settles down and all the campaign fodder becomes yesterday’s papers.

    Not so on the Web.

    Fighting the Negative Search Result

    On the World Wide Web, let’s say a complaint website containing a negative comment about your business appears on the 1st page of Google just below or above your regular business website result. Yikes! What do you do?

    You could hire an online reputation management company or learn to push back this negative review yourself.

    Below are the basic steps that any online reputation management company takes to push the resulting negative website back to page 2, 3, 4 or 5 on Google.

    First the company will review and modify pages in your website to be sure it is search engine friendly.

    Secondly they will create and/or post to Blogs, Directories, Websites, Forums to help facilitate the ‘pushing back’ of the negative website reference in specific search results.

    Helping Google to Fill The Cesspool

    Today we have all these reputation companies, web developers, web writers, and SEO teams creating USELESS content and USELESS links to fight back against all these complaint websites. Even the complaint websites are getting in on this action and offering removal fees at up to $2400. There are even negative posts on competing complaint websites saying negative things about the other. I have even found postings of people complaining that they paid to have the posting removed and once removed another appeared the next day. Sounds suspicious?

    My Suggestion

    Google employees and it’s engineers can come up with a better way in serving up ‘Complaint Websites’ in it’s search results as follows;

    a. Any complaint website that does not display the full name, email and phone of the person making the complaint should get pushed back in results. Or at least display an email that is tied to so real or high SERPs website, Blog or Forum where they are a member.

    a. Any companies having a +A rating with the BBB should algorithmically negate or receive a push back against any complaints website.

    I think this makes sense and sounds doable. I truly hope this posting reaches a Google decision maker who wants to see search queries cleaned up, more relevant and increasingly useful.

    At this writing it is well worth mentioning that Yahoo and Bing do not rank these type of complaint websites as relevant in searches, not nearly as much as Google does. As a developer I believe this speaks to inherent flaws in Google assigning so much value to back links.

    Like mom used to say; ‘If you don’t have anything nice to say about somebody, then say nothing at all’. Thanks, Mom.

  • http://darlenebishop.com Darlene ‘Dee’ Bishop

    Well, I’m certainly no expert and I’m it’s obvious others understand the reasons better than I do, but I, personally, get much better results with Bing than Google. I get so many garbage sites in the results from Google that it’s almost a waste of time. Sure, they may be big, but if the site results are stuffed with fake keywords, what good does that do me? It could be that Bing IS getting better results. But the idea of counting the first click as the better results does seem strange.

  • http://www.rtrkidsrugs.com Classroom Rugs

    In my previous position at another company we tried to use Hitwise to gather competitiive intelliginece, but didn’t have a whole lot of luck with their data/product. Our conclusion was the data was suspect & had holes in it. We quickly adbandoned the product & used the resources elsewhere. I wouldn’t trust anything their data suggested.

  • WTF

    Wow after reading that article I don’t think anyone needs to “jump to conclusions!”

    “If Bing users are comprised predominantly of ‘Internet noobs’…”
    Hey man that’s right, we’re all just a bunch of noobs who KNOW that Bing is superior to Google, and this ain’t rocket science. The fact is that Google’s search algorithm hocus pocus is psychotic, while not only does Bing provide better results, the results actually STAY THERE. Yes that’s right, they don’t play wacky musical chairs every 2 weeks where results continue to magically disappear and reappear in the exact same spots! The google “dance” is more like an epileptic seizure.

    Conclusion not jumped too…Bing is gaining because it’s better.

  • http://www.pcwizz.co.za Pcwizode Web Design

    I believe Google still rules and is best no matter what. I think the only reason why Bing is even know off is because all Windows OS come standard with IE as your default browser and default settings with bing as search engine.

  • Guest

    There is one reason why I hate Bing and will not use them for searches… Bing returns pages that are nothing but lists of links for other searches. Google returns relevant sites to whatever I search more, with MicroBing all you get is more search links. I’m sure this is to artificially manipulate statics for selling advertising. After all isn

  • http://www.pixlevel.com/wordpress Joel

    When I first started using Bing I really quite liked it. I especially liked its image search feature, which was far more impressive than Google image search. That is not really the case anymore since Google have made many refinements to their portal and their search engine. Google Instant is brilliant, updating results with each keystroke, image search layout has been improved, etc. etc.

    So, it’s too close to call for me, except when you start talking about results. I would like to think that I could use Bing more and it is pretty good, but it just doesn’t bring back ANYWHERE NEAR the number of results that Google does. Google brings back an absolute mountain of rubbish that you have to sift through, which is a fair comment, but at least I know that what I am looking for is likely to be there somehwere. Bing just does not bring back enough results for me to be confident in using it, that I have covered my bases. It is far TOO selective.

  • http://www.rudraayurveda.com Roy Rudra

    No one can compare Google.
    Just no.

  • Guest

    I have several websites in the same genre with the largest containing over 1000 pages. I have Google Analytics installed and per Google

    • http://rhodeislanddivorcemediation.com Guest

      That was a really thoughtful comment backed by on the ground facts. Thanks for that. In my own use, I find Bing more accurate.

  • http://www.talent-hunter.com Linda

    Dont laugh!!!! I didnt know about BING till I have found this!

    Now I have been using Google to search for info all my years, The marketplace for Google is as a brand is HUGE!!

    Just lately around 6 months ago, did I make a comment to one of my developers and the comment was – bloody GOOGLE you can not find any decent content relating to your keyword search within the first 3 pages!!! and a few swear words.

    Today I have run a test: with a few keywords with Google and first time ever with Bling. Guess what….. Google I have found what I have been looking for 2nd last on the 2nd page and with Bling first page 3rd entry!

    Google allows keyword spamming to a great extend andconcentrate very little on actual relevant content. Even site descriptions is lacking behnd what it was 24 months ago. It frustrating to sit and click and search hoping to find what you need. Not all countries has the priviledge of unlimited bandwith, fast connections and so on.

    The above is purely from user point not site developer trying to get ranking for a website.

    For companies who depends on SEO and fast listings and indexing Google does perform better!

    Google offers developers much more in other areas than bling, took me 8 hours to get to this conclusion. DFP for an example, yes Google does benefit greatly of sharing this ad serving platform, but at least they are sharing it with the public.

    Google analytics- good thing however it leaves google wide open for abuse.

    I will keep on using Google, been brain washed and now start with my searching from page 3 everytime! They have to however start realising content above keyword spamming.

    The matter of did BLING uses Google results to display BLINGS search results? Well if Bling did then it should be a feather in the cup for GOOGLE!

    Isnt that what webmasters do by using articles from article farms to create “relevant” content for there active keyword spamming!!!!!!

    Don not forget about BACKLINKS, you can buy backlinks to over 1 million websites at the moment. Creating a false illusion of popularity who now is the devil? Google will change there algorythms to prevent this eventually.

  • Guest

    I’ve been finding everything I wanted on Bing. Relevant results. Google is a cesspool of self serving ads, maps, products, adwords, local search, youtube, images, and other crap that gets in the way of serving relevant search results. I don’t want to be served a long list of local businesses when I’m looking for information.

  • http://www.StoptheISM.com Guest

    I put my own name into Google and I get a lot of stuff. I put it into Bing I get first entry an obscure smear site using my name then worthless advert pages. Google will delist copyrighted material that is ripped off and Bing couldn’t care less. It’s as if Bing is looking for different pages just to be dfferent, not because anyone is looking at them. Bing sucks.

  • http://www.marketingweb.com.au Marketing Web

    A major change Google has made is the increased prominance of local results, including the phone numbers of local businesses “right there”.

    Has anyone considered the fact that there may be large numbers of people looking up for their local plumber, and just phoning people based on the info on the Google page – no clicks required?

  • http://www.abadcreditcarloan.com/ a bad credit car loan

    Don’t get me wrong, I use Google most of the time. I can’t see how anyone could conclude anything to the effect that Bings users are NOOB.

  • http://www.dodo.ie Martin

    Yes its trouth that Bing reads your sites much slower as google does actualy the same is with yahoo, but think how long Bing is online compering to google and its already the third largest search engine – what does it tell you :)
    and think how many of us are looking for our own sites on google which are spammy optimised by articles, directories forums ads etc… other link bulding, just to see our sites on first pages on google:)) Yes exactly – and that is the only thing i lately catched myself of doing on google –
    Google has become like a dirty river which is getting just wors and wors – and if you prefer reading these spamy articles forums created pages by so called Search Engine optimisation specialists :) instead of finding what you where realy looking for fast – So keep using google or let it’s advertisers pay for expensive cliks – maybe that is the purpose of google to let thise bad results on first pages who knows:)
    I prefer clean water:) where it is easy to find what am looking for so I Use and love Bing – insted of reading those articles or whatever:)
    So I think that Bing is Better – dont know maybe in future will happen the same as with google but so far its definetly better for normal searcher than google – think People / Society searcher not you:)

  • ju;es

    with bing at 10% — just a few more searches give it 20 percent upwards — a small universe statistically … insignifigant —

  • Guest

    “I think there could even be something built in on Bing that automatically clicks the first search result for you. When I do mistype something and Bing pops up I immediately curse and while trying to hit the back page button, somehow I am taken to a search result link ”

    Google does this already. It’s annoying as hell.

  • http://www.hedgehogdigital.co.uk/ SEO Bedford

    I bet that guy is a Microsoft spy!

    • Jill

      I don’t think he is. Just because someone isn’t hugging up to google doesn’t make him/her a Microsoft spy. Not everyone loves Google . But you did not know that did you.

  • http://www.inlondonguide.co.uk/ Inside Guide to London

    The Inside Guide to London gets 3,700 users a month from Google search and 40 from Bing. I’ll agree that the bounce rate is higher from Google, but it always is when the numbers increase. The key difference between the two search engines is their strategic thinking. Google’s has been well considered, Bing’s is absent.

    Google sandboxes new sites and indexes more pages as domain trust is built. After 12 months of vigorous social media activity (especially Twitter) pointing back to the Inside Guide, the number of pages (and depth) that the Google bot indexes has grown considerably (4 levels deep, thousands of pages, pictures, videos, maps, comments, modules). These long tail searches naturally produce a higher bounce as the searcher is seeking a specific answer – what time a movie is on, what time can you order a meal in a pub. They’re often not ‘browsing for pleasure’ – but bookmarking and ‘returning visitor’ stats can show how useful the site has been – rather than an isolated bounce statistic. They come back again and again.

    As more pages are indexed (I should add that Google places stronger emphasis on content text for relevance, than Bing which favours a more spammy meta-description tag), the rating of the site for highly competitive keywords has increased greatly after a year (London guide, London sights, London attractions, etc.)

    In Bing – too much emphasis is placed on PageRank and domain age (despite those being Google’s supposed traditional ‘ranking factors’). The Bing engine does not crawl pages for long-tail search and index them. It lists sites that have a high rank and similar pages and keeps these fairly static. Yes, the first thirty results are always relevant – but with one crucial difference. They’re old.

    Bing is a newcomer and over the last 18 months their SERPs haven’t changed enough. If you’re a new site – Google offers a strategy (build up long tail in areas where there is low competition and you will qualify in more competitive keywords). The strategic effect is that the Web grows larger and more diverse and new sites have a way of improving and overturning the dominance of stale and static content. PageRank does not figure anywhere near as importantly for Google as original content. Plug the gaps in the Web which are missing content and Google will reward your activity by nudging you up the rankings in the traffic rich streams.

    Bing – does not index like this – sure it visits your site and bounces all over the place. But enter ‘site:www.mywebsite.com’ into the Bing engine and in a separate window do keyword searches on those pages. Compare with Google. One engine is vigorously indexing new content. The other doesn’t.

    I’m not a pro-Google advocate – Google Instant is instantly turned off and adding multiple pages for the same domain in the SERPs is just irritating – but it genuinely wants the Web to be bigger and more diverse. It’s trying to operate a fair system. Microsoft tried to take over the Web in 1995 by embedding a browser into its O/S and received an appropriate anti-trust suit of eye-watering proportions – it has ‘previous’ on its rap-sheet. Microsoft’s strategy has always been ‘Microsoft on every computer in the world’ – Bing is no different. It doesn’t appear to want the Web to improve – it wishes to use forceful marketing to dominate the opposition.

    Google is no corporate saint, but I’d rather have it running the Web. It has a plan that makes sense.

  • Business USer

    I will be the first to admit Google searches are getting worse & lessaccurate- but Bing isn’t worth using. It has no accuracy when looking for professionals using it for business. It is worthless and the results make absolutely no sense. There is no competition from Bing

  • http://www.onlinemerchantforum.com Abound

    I do a lot of technical searches on Google. It’s the only search I use when I’m looking for something I know is buried deep within a webpage, because no one in their right mind would create a home page for precise term I am searching for. By design such searches are less likely to produce the best page for me first time around, and it usually takes a few refinements of my search to find it. I don’t know any techies that use Bing or Yahoo for their deep technical searhes.

  • Guest

    I think blekko.com’s results are better than both.

  • http://www.solarcradle.com hup

    I don’t know how it ended up as default on my pc browser.. but it did. I was not happy! It took a bit to get rid of bing too. I can remember myself repeating. …”F$(@ BING”, when searches turned up with either barely anything for image search and almost everything spyware or google referred links anyway. I don’t need another backend.. though I think google could use some cleaning.

  • http://www.zygella.com Zygella

    All of these are great tools for searching the web depending on what you are searching, but also ZYGELLA is also a great search tool.

  • publius sanctus

    Really the underlying question is; If Google did not have Adwords, Local and a number of other platforms that merely cater to businesses and SEO developers, then would their search be more accurate.

    The answer is Yes. They among others are walking a fine line between consumer search experience and the .commercial website owners that pay their bills.

    Consumer experience always loses out in this model. How great is the customer search experience within this model. Great. Good, OK, horrid?????

  • http://www.agenteasysite.com Dennis Handa

    I still find Google to be more accurate–however with Bing climbing in % of market share-it will be one to be reckoned with as far as SEO goes.

  • Guest

    Startpage.com is my search engine…always and forever!

  • http://www.jamesgosling.com James Gosling

    Pretty sad that Bing can only achieve the dubious claims it makes by a careful choice of words and stealing Google’s results. The truth is Bing is light years behind Google and this data theft is simply them acknowledging that the only way they can compete in the race is to cheat. I’ve tried Bing many times, it is nowhere near as good as Google and the company behind it, Microsoft has no credibility in the search space. Take your toys home Microsoft and stop playing at a game you have already lost.

  • Guest

    “Taken at face value, it

  • http://seo seo

    It’s a pity you don’t have a donate button! I’d definitely donate to this brilliant blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Talk soon!

  • Jill

    I have always relied on Google search to get the most accurate results. But recently , since the changes in Google search , I have been getting a whole lot of inaccurate search results from Google. I have had to go to Bing to get more accurate search results when I could not find them on Google. This is happening quite often now. I never ever use to go to Bing . But now need to use it frequently. That makes me really mad at Google , yet sad to see this.

  • john

    Bing posts results the way they should be, like the way google was in the early days. I pay for adwords and my only results are my paid ads. My site is optimized for google, I use all the google tools ect..
    Bing lists my site in the top 5 results based on the relevance of the site name, key words ect.. After I discovered this I switched to bing for all my searches and save a lot of time finding only the most relevant results without a bunch of ads. Google may have a great business model, but the decline in search relevance will lure more, like myself away from the google model.

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