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Concerning Bing’s More-Accurate-Than-Google Search Results

Hitwise ignores lessons about correlation and causation

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  1. Brooke

    “would they not be more inclined to click the first result they saw, even if it was relevant or not?”

    I think there could even be something built in on Bing that automatically clicks the first search result for you. When I do mistype something and Bing pops up I immediately curse and while trying to hit the back page button, somehow I am taken to a search result link I swear I didn’t click on. Google is my internet homepage….always and forever.

    • Chris Richardson

      Don’t let those search engines hijack your browsing experience.

    • Weird..same thing happens to me. That is a major reason I stopped using Bing actually. Google is starting to go this way with their new “immediate results as you type them in” thing, but it’s so much better than Bing’s it’s not even funny.

  2. Guest

    An argument could be made that the number of clicks is due to the poor results of the search. More times than not, my answers are in the search result I get from Google – hence there is no need to click on a link.

  3. Bing lover

    > Taken at face value, it

    • Chris Richardson

      One of AT&T’s biggest boasts was the fewest amount of dropped calls. What they didn’t tell you is that they also had the largest network of subscribers — by far — so while there were a large amount of dropped calls, proportionately to other companies, there was not.

      This is exactly the same thing, only in reverse.

      Furthermore, the sheer difference in numbers of users in regards to Bing versus Google means there’s going to be a great deal of variability on Bing’s side, because the sample size is much, much smaller.

      So no, there was no mistake. Hitwise’s findings are biased because the sizes being compared are not equal.

      • Chris Richardson

        …If the sample sizes being compared (Google users to Bing users) were the same. They clearly are not.

        • Guest

          Seriously? Google’s search base is larger than Bing’s by a factor of 3. Three. Not some vast chasm of 1000:1 that would make statistical comparison irrelevant that you seem to imply. Both sample sizes are statistically significant and a percentage based comparison is very legitimate.

          This sounds like sour grapes from a Fan-droid.

          • Guest

            also, the author is saying the quality of the users are different too. This skews results.

        • Guest

          and I would suggest you brush up on the mathematics of percentages, their purpose is to normalize sample size.

      • Guest

        So let’s assume for a moment that there are 100 million people in the United States that search for stuff online. That would put your Google sample size at 68 million, and poor Bing would only have a much much smaller sample size of 27.4 million. I mean, dang! Twenty-seven-million is a freeking small sample size! I bet you personally have more friends on FaceBook than that! Granted 27.4 million is more people than live in the state of Texas, but we all know Texas isn’t very well known for its size or scope. . .

        I also bet that all 27.4 million of these people are brand new to using computers and that Internet thing or they are all probably just obsessive-compulsive and just click on everything in sight.

        I mean aparently Bing is just taking the search terms you give it, running a Google search in the background, and then displaying the results to you anyway, right? So how much more accurate can Bing be then?

  4. Guest

    could it be that bing is just better??? unlike the other posters here i have actually used both. google returns a bunch of span. i usually switch to bing. finish the search and access the page there so i know my browsing experience wont be hijacked by a spam farmer that google loves nickel and diming.

  5. Guest

    bing is one insecure search engine i tell you.

  6. Guest

    let’s just not pay attention to the troll aka BING!!!

  7. Some people use Google for spelling. A good percentage of my google usage is a math query in my browser’s search bar. Sometimes the info is presented without the need to click through (weather, stock quotes), sometimes i can read the webpage’s snippet and get the info I need. Sometimes I need to clarify my search terms. Sometimes I want an image or news search and I lazily type the query into my browsers search bar and have to switch which google I’m using.

    When I use chrome, all mistyped address come up as searches.

    I bet the authors had a combination of bad assumptions and poor methodology to come to the conclusions they did.

    • Guest

      Shockingly, those EXACT same scenarios exist in the bing world. Perhaps even moreso as bing brought more of the “answer-on-the-page” to the table and stimulated google to follow suit.

  8. Takes forever for bing to index a new site, thus, compromising the results.

    For example: our site went live 2 years ago. Google indexed it fully in one month (its 100k pages long) Many of our pages list 1 or 2 to many querys in our area becouse this info ins not available anywhere else.

    Today Bing (2 YEARS latter) still did not indexed the full site yet. They get less them 10% of our content. Thus, they fail miserably for most of this querys…

    The best search engine is not better only in the top 100 searches it must be a great search engine in the long tail as well.

    • I have also noticed that google will index my site im a matter of minutes while BING takes forever to index the page…i will still stick with google for searches!

  9. Roberto

    Takes forever for bing to index a new site, thus, compromising the results.

    For example: our site went live 2 years ago. Google indexed it fully in one month (its 100k pages long) Many of our pages list 1 or 2 to many querys in our area becouse this info ins not available anywhere else.

    Today Bing (2 YEARS latter) still did not indexed the full site yet. They get less them 10% of our content. Thus, they fail miserably for most of this querys…

    The best search engine is not better only in the top 100 searches it must be a great search engine in the long tail as well.

    Plus more clicks means “BAD SITE EXTRACTS” and not good search results.

  10. It has yet to be shown that Bing is using Google’s search results for anything other than discovery. Google’s tests were invalid for several reasons, not the least being that giving a search engine only one Website to work with for a query guarantees a duplication of results.

    WebPro News should not discredit itself by repeating Google’s ridiculous allegations without offering any substantial support for those allegations.

  11. Guest

    I began using Bing in January, and I haven’t turned back. I do a lot of research for my work, and part of that research is reliant on using a simple web search. I’ve found that Bing gives me better results, and I’m wondering if it’s that people have just learned how to game the algorithm that google uses to rank results. Anyone have an opinion?

  12. Guest

    Google give nice accurate results fast and indexes my site whenever it changes within a few days. Bing simply does not do that to the same degree. I’ll stick with Google thank you very much.

  13. I like it. I love the home page, but we have also found that it mirrors Yahoo in content and placement.

  14. I like both for different types of searches, I find Bing is better for product/shopping
    searches and google for information based searches.

  15. Guest

    Its not really surprising that Bing is overtaking Google. Lots of staff are leaving Google for elsewhere and Google has ‘suspended’ thousands of web places accounts. People are fed up with the problems at Google and are using other sites for search, ppc, advertising etc. Sombody at Google should come clean and tell us if they really cannot host and supply all of the web information that they hold.

  16. It does not really matter what we think about it. The fact is that people around the world use the google, “this is what matters.”

  17. Bing Might Over take Google as the Preferred Search Engine if Google keeps turining a blind-eye business owners complaints about ‘Complaint Websites’.

    Many people, companies, businesses and organizations have found themselves or are the victims of negative postings on ‘Complaint Websites such as Rip-0F-F- Re-p0-rt,
    P1ss-0F-F- C0n$u-mers and others.

    (All purposely typed-out the way because I do not want to give these websites or it’s owners ANY web reference weight by correctly spelling the domain name)

    I have been following these websites for some time now and have learned two distinct things.

    1) You either love or hate them.
    2) These type of websites are turning the Internet into an information cesspool.

    Let’s talk about point number one. You either love or hate them

    You Love Them

    You might love these types of websites because they provide you an online sounding board to vent, rant, whine and complain about a negative experience you might have had with product, service, person or company.

    I can relate. Recently my wife had a bad experience with an employee of a local retailer; part of a national jewelry store chain.

    It would have been cathartic for me to post negative reviews, but I chose to take the high road and keep my complaints between me, the store and the corporate office. As a small business man myself, making public posts would not contribute to the common economic good as it does not reflect well for the good employees who work in this store, and only serving some personal desire to impugn or embarrass this company online.

    Having worked in corporate America and received a regular pay check for many years I probably who not have given it a second thought. I would have jumped right into the fray and posted a negative comment on a complaint website. However these past 10 years I own my company and this changes your perspective in a big way.

    You Hate Them

    You hate these types of websites because they are wide open to abuse. Examples of abuse include; Ex-employees posting false statements or Competitors posting false statements hoping to steal your sales or business.

    Most people assume that some legal action is the best way to get a fraudulent posting removed, but think again. If you have a rich uncle or your father is a partner in a huge law firm you might try suing the website having the negative post for fun. But this is extremely expensive to do, not to mention the fact that every case brought before a court is never going to be a clear cut victory in your favor.

    Also remember we live in America. Negative speech whether it be true or false is protected in most states. This is a tradition that was exercised in new papers and leaf lets during the political campaigns going all the way back to Benjamin Franklin, Abraham Lincoln and George Washington.

    However today the big difference is that the negative speech or in this case ‘online postings’ remain live and online indefinitely. And this has led to the proliferation of a new cottage industry called ‘Reputation Management’.

    In the case of a political rival having ran so much negative advertising of an opponent, the opponent would seek to run as many or more ads to counter-act his rival and so on and so on. But long after the campaign is over the dust settles down and all the campaign fodder becomes yesterday’s papers.

    Not so on the Web.

    Fighting the Negative Search Result

    On the World Wide Web, let’s say a complaint website containing a negative comment about your business appears on the 1st page of Google just below or above your regular business website result. Yikes! What do you do?

    You could hire an online reputation management company or learn to push back this negative review yourself.

    Below are the basic steps that any online reputation management company takes to push the resulting negative website back to page 2, 3, 4 or 5 on Google.

    First the company will review and modify pages in your website to be sure it is search engine friendly.

    Secondly they will create and/or post to Blogs, Directories, Websites, Forums to help facilitate the ‘pushing back’ of the negative website reference in specific search results.

    Helping Google to Fill The Cesspool

    Today we have all these reputation companies, web developers, web writers, and SEO teams creating USELESS content and USELESS links to fight back against all these complaint websites. Even the complaint websites are getting in on this action and offering removal fees at up to $2400. There are even negative posts on competing complaint websites saying negative things about the other. I have even found postings of people complaining that they paid to have the posting removed and once removed another appeared the next day. Sounds suspicious?

    My Suggestion

    Google employees and it’s engineers can come up with a better way in serving up ‘Complaint Websites’ in it’s search results as follows;

    a. Any complaint website that does not display the full name, email and phone of the person making the complaint should get pushed back in results. Or at least display an email that is tied to so real or high SERPs website, Blog or Forum where they are a member.

    a. Any companies having a +A rating with the BBB should algorithmically negate or receive a push back against any complaints website.

    I think this makes sense and sounds doable. I truly hope this posting reaches a Google decision maker who wants to see search queries cleaned up, more relevant and increasingly useful.

    At this writing it is well worth mentioning that Yahoo and Bing do not rank these type of complaint websites as relevant in searches, not nearly as much as Google does. As a developer I believe this speaks to inherent flaws in Google assigning so much value to back links.

    Like mom used to say; ‘If you don’t have anything nice to say about somebody, then say nothing at all’. Thanks, Mom.

  18. Well, I’m certainly no expert and I’m it’s obvious others understand the reasons better than I do, but I, personally, get much better results with Bing than Google. I get so many garbage sites in the results from Google that it’s almost a waste of time. Sure, they may be big, but if the site results are stuffed with fake keywords, what good does that do me? It could be that Bing IS getting better results. But the idea of counting the first click as the better results does seem strange.

  19. In my previous position at another company we tried to use Hitwise to gather competitiive intelliginece, but didn’t have a whole lot of luck with their data/product. Our conclusion was the data was suspect & had holes in it. We quickly adbandoned the product & used the resources elsewhere. I wouldn’t trust anything their data suggested.

  20. WTF

    Wow after reading that article I don’t think anyone needs to “jump to conclusions!”

    “If Bing users are comprised predominantly of ‘Internet noobs’…”
    Hey man that’s right, we’re all just a bunch of noobs who KNOW that Bing is superior to Google, and this ain’t rocket science. The fact is that Google’s search algorithm hocus pocus is psychotic, while not only does Bing provide better results, the results actually STAY THERE. Yes that’s right, they don’t play wacky musical chairs every 2 weeks where results continue to magically disappear and reappear in the exact same spots! The google “dance” is more like an epileptic seizure.

    Conclusion not jumped too…Bing is gaining because it’s better.

  21. I believe Google still rules and is best no matter what. I think the only reason why Bing is even know off is because all Windows OS come standard with IE as your default browser and default settings with bing as search engine.

  22. Guest

    There is one reason why I hate Bing and will not use them for searches… Bing returns pages that are nothing but lists of links for other searches. Google returns relevant sites to whatever I search more, with MicroBing all you get is more search links. I’m sure this is to artificially manipulate statics for selling advertising. After all isn

  23. When I first started using Bing I really quite liked it. I especially liked its image search feature, which was far more impressive than Google image search. That is not really the case anymore since Google have made many refinements to their portal and their search engine. Google Instant is brilliant, updating results with each keystroke, image search layout has been improved, etc. etc.

    So, it’s too close to call for me, except when you start talking about results. I would like to think that I could use Bing more and it is pretty good, but it just doesn’t bring back ANYWHERE NEAR the number of results that Google does. Google brings back an absolute mountain of rubbish that you have to sift through, which is a fair comment, but at least I know that what I am looking for is likely to be there somehwere. Bing just does not bring back enough results for me to be confident in using it, that I have covered my bases. It is far TOO selective.

  24. No one can compare Google.
    Just no.

  25. Guest

    I have several websites in the same genre with the largest containing over 1000 pages. I have Google Analytics installed and per Google

    • That was a really thoughtful comment backed by on the ground facts. Thanks for that. In my own use, I find Bing more accurate.

  26. Dont laugh!!!! I didnt know about BING till I have found this!

    Now I have been using Google to search for info all my years, The marketplace for Google is as a brand is HUGE!!

    Just lately around 6 months ago, did I make a comment to one of my developers and the comment was – bloody GOOGLE you can not find any decent content relating to your keyword search within the first 3 pages!!! and a few swear words.

    Today I have run a test: with a few keywords with Google and first time ever with Bling. Guess what….. Google I have found what I have been looking for 2nd last on the 2nd page and with Bling first page 3rd entry!

    Google allows keyword spamming to a great extend andconcentrate very little on actual relevant content. Even site descriptions is lacking behnd what it was 24 months ago. It frustrating to sit and click and search hoping to find what you need. Not all countries has the priviledge of unlimited bandwith, fast connections and so on.

    The above is purely from user point not site developer trying to get ranking for a website.

    For companies who depends on SEO and fast listings and indexing Google does perform better!

    Google offers developers much more in other areas than bling, took me 8 hours to get to this conclusion. DFP for an example, yes Google does benefit greatly of sharing this ad serving platform, but at least they are sharing it with the public.

    Google analytics- good thing however it leaves google wide open for abuse.

    I will keep on using Google, been brain washed and now start with my searching from page 3 everytime! They have to however start realising content above keyword spamming.

    The matter of did BLING uses Google results to display BLINGS search results? Well if Bling did then it should be a feather in the cup for GOOGLE!

    Isnt that what webmasters do by using articles from article farms to create “relevant” content for there active keyword spamming!!!!!!

    Don not forget about BACKLINKS, you can buy backlinks to over 1 million websites at the moment. Creating a false illusion of popularity who now is the devil? Google will change there algorythms to prevent this eventually.

  27. Guest

    I’ve been finding everything I wanted on Bing. Relevant results. Google is a cesspool of self serving ads, maps, products, adwords, local search, youtube, images, and other crap that gets in the way of serving relevant search results. I don’t want to be served a long list of local businesses when I’m looking for information.

  28. I put my own name into Google and I get a lot of stuff. I put it into Bing I get first entry an obscure smear site using my name then worthless advert pages. Google will delist copyrighted material that is ripped off and Bing couldn’t care less. It’s as if Bing is looking for different pages just to be dfferent, not because anyone is looking at them. Bing sucks.

  29. A major change Google has made is the increased prominance of local results, including the phone numbers of local businesses “right there”.

    Has anyone considered the fact that there may be large numbers of people looking up for their local plumber, and just phoning people based on the info on the Google page – no clicks required?

  30. Don’t get me wrong, I use Google most of the time. I can’t see how anyone could conclude anything to the effect that Bings users are NOOB.

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