Coke Ad Called Racist By Arab-American Group

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A new Coke ad, which is set to air during the biggest money-making opportunity for the nation’s advertisers–the Super Bowl–is being described as racist by the American-Arab Anti-Discrimination Committee, who want to see it either changed or taken out of the commercial lineup completely.

The ad features an Arab man walking through the desert and being passed up by a group of cowboys, Vegas dancers, and several others in a race to get to the soft drink. Part of the problem, the ADC says, is that Arabs are continually depicted in a stereotypical way in American ads; the other issue is that the commercial was presented as a way for audiences to participate in an online vote to see who of the group should reach the Coke first. The Arab man wasn’t an option.

“The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world,” Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said.

Coke insists they are an all-inclusive brand and that it is never their intention to push away a potential customer base, but Abed Ayoub of the ADC says that’s exactly what they’re doing.

“What message is Coke sending with this?” he said. “By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial. Coke should understand and respect their consumers and have a better understanding of the market they are sharing,”

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The ADC hopes to speak with the company in order to get the ad changed before Sunday.

Coke Ad Called Racist By Arab-American Group
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  • leemurr

    To Coca-Cola – please do not pull this ad. Do not succumb to this ridiculous statement.

  • mike

    If this is racist–then should cowboys be offended shown with horses, cyclist with motorcycles, or women (of all things) in a pink bus! If anything it shows the restraint of the gentlemen with the camel not racing after the coke! Many ways to view this ad with out always tryihg to make something negative.

  • Donnie

    Really? Racist? Things in this country couldnt get more ridiculous. There are cowboys in the damn commercial and people from mad maxx its suppose to be commical. I think if they wanted to be racist they would be blatant or not at all. Besides if coke wanted to be racist they just eliminate millions of dollars in revenue. Seems like a pretty stupid thing to do. If I were a woman I would complain that its sexist as well. Why do women have to wear skantaly clad clothes in every commercial? End rant.

  • ray

    what Idiots enough said.

  • stacy

    Racist?? are you kidding me? I’ll echo another comment on here-whoever called this racist should use their time and energy doing something more constructive-perhaps you should worry about how women in the arab nations are treated. Pieces of sh#&. Go drink your coke and shut the he## up!!

  • dave

    excellent, NOW everyone will be waiting to see that specific commercial, to see if it was altered. Brilliant move, reminds me of the “new coke – classic coke” back in the day.

  • Dee

    I didn’t get a racist vibe from it. It was supposedly a mirage paradox. Come on, guys. You are really grasping at straws, here.

  • http://google Tom

    I agree 100% ! It is racist…….they should never have put that poor camel in a soda commercial !!!


    let the arabs bitch They didn’t have to WATCH THE AD.



  • billy

    I watched the ad and then read the article. I had no idea what could possibly be “racist” about that ad after viewing it. The complaint is a stretch and is just crazy in my opinion.

  • Mike

    Was there this many rampant accusations of “racism” when the Asian actor speaking in a fake Scottish accent did a commercial for Starburst candy? No? Maybe that’s because Scottish people didn’t give a damned? Or could it be that maybe it’s Æ’ucking TRIVIAL and NOT RACIST?

    • danny salmon

      Frankly Im outraged by everyones sense of outrage.

  • Mike

    Here’s a list of other highly disturbing “racist” things: talking Pandas doing ads for Panda Express (or even that darned Kung Fu Panda… now THAT was racist!). English muffins, German beer, Hello Kitty dressed as a Geisha, the Taco Bell chihuahua from years ago… um, fried chicken commercials with black people in them… oh fuck! Maybe it’s ME? Maybe it’s just if I THINK something might be linked to a particular people from another part of the world, then that makes ME the racist? Oh no!! I didn’t mean to! I’m SORRY! What else do you want? Should the part of the man going through the desert with a camel have been played by a white lady?

  • danny salmon

    What would Jesus drink?

  • FTW

    WOW.. People are such babies. But then again here is the great Country of America, that is what we are all about. Everyone complains about being wronged all the time. The arabs bc their camels are too slow, the blacks because they were enslaved forever ago, the mexicans because they come into the country illegally and want the same rights as citizens, the puerto ricans because they are the armpit of America, the whites.. wait the whites dont complain, the just keep listening and think what a bunch of bitches!

    • Lolnope

      No, the whites complain about whatever they can make up. I’m white and I see it all over the place. Just watch reality television.

  • Lolnope

    I’m offensive and I find this Arabic

  • bill rense

    This time the Arabs are right. If the guy with the camel was not a selectable option to win the race-racist

  • Brian Kerr

    Arab Americans need to be more realistic. I saw the ad and I could say it is sexist, others might say it is against animal rights. The truth is the ad is entertaining. Arab Americans need to go to an Arab country to find out what is racist before they complain.

  • Dana

    people need to calm down

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