CNN ratings are currently at a 10-year low, which, to me, is kind of surprising. Then again, I haven't watched the channel in ages, so perhaps things have taken a turn for the worse as of late. The company was once the undisputed champion of the cable news networks. Now, it would seem, they're struggling to stay afloat.
According to Nielsen, the news giant's total-day viewership is averaging only 357,000, which is a remarkable 21% drop from last year. Additionally, Anderson Cooper's evening news program experienced a 26% decline, drawing in a paltry 522,000 viewers. As you have guessed, these numbers have given the network the worst ratings in 10 years.
Anderson Cooper's program isn't the only one struggling at the moment. Most CNN shows are having trouble keeping viewers glued to the tube. For example, "Starting Point" is down 26%, while "Erin Burnett Outfront" has experienced a 22% decline in viewership.
All of this would seemingly indicate that the network is starting to fall apart at the seams. However, an official spokesperson for CNN claims that "ratings are cyclical". They're not the only news network experiencing problems; MSNBC and Fox News Channel have also experienced a steady decrease in viewers across the board, which suggests that this might be an industry-wide phenomenon.
It would seem that a lot of people on Twitter have their own theories as to why the company is experiencing some issues. A few of these tweets have been embedded below.
CNN wondering why ratings have tanked, looking for answers. Suggest they look at whoever hired Soledad O'Brien, Elliot Spitzer & fire them