Back in the N64 and Gamecube days, Nintendo was known for imaginative, and oftentimes silly, TV ads. That all stopped once the DS and Wii came out as Nintendo opted for ads showing families having fun together instead. For its latest 3DS games, Nintendo has tapped into the fun loving ads of yesteryear.
Nintendo recently shared the TV ad for the upcoming Mario & Luigi: Dream Team for Nintendo 3DS. The main hook of this particular title is that much of the game takes place within Luigi's dreams where he has enormous power. The ad somewhat touches upon that, but it's more or less just an excuse for somebody to dress up in a big Luigi costume. We haven't seen these kind of ads since Super Mario Sunshine, and it's great.
Of course, TV ads don't really give you a feel for the gameplay. If you want to see more of that, check out the trailer Nintendo shared during its surprise Nintendo Direct last week.
Mario & Luigi: Dream Team launches on August 4 exclusively for the Nintendo 3DS.