Chai Tea: Oprah and Starbucks Team Up for a CauseBy: Lacy Langley - March 23, 2014
Take Oprah, add in over-priced tea at Starbucks and pour it over a good cause. This will be the formula for Starbucks’ newest addition to their menu: Oprah’s Chai tea.
The tea will be sold at Starbucks and Teavana locations beginning two weeks before Mother’s Day. The proceeds from sales of her tea, which features an infusion of cinnamon, ginger, cardamom and cloves, will benefit The Oprah Winfrey Leadership Academy Foundation.
Oprah revealed that she had spent some considerable time with Starbucks’ “teaologists” to get the formula just where they wanted. “I think we got it right,” she said.
We hope for her sake that they did indeed get it right. This is actually the first time Oprah has lent her name to any brand outside of her stunning empire, according to CNN Money.
“I looove tea,” Winfrey said in a release. “My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine.”
She continued,”When Howard and Starbucks offered me a chance to create my very own tea blend, I thought that sounded like fun to the tenth power. To share one of my favorite things with you and support youth education at the same time is truly the perfect blend.”
Anything Oprah Winfrey and Starbucks CEO Howard Schultz sounds like a super-effective power combo to me, but will the tea take off like they hope?
Chai tea originated in India and has increased in popularity throughout the world in recent years. The concoction consists of a base black tea, heavy milk, spices and a sweetener of some sort.
It is said that many Indians are perplexed by the big fuss over Chai in the rest of the world, as it is a part of their daily life.
Best wishes to the new tea and hopefully it will be of great benefit to the charity and a boon to the support of youth education.
Image Via YouTube