Search

Google ‘Update’ Impacts E-Commerce Sites

Google makes adjustments to its search algorithms every day, but sometime last week, it made one that was bigger than the average tweak, and a lot of webmasters took notice. The comments about ranking changes poured into the search forums and other channels, but Google didn’t indicate it had launched a major update like it sometimes does. You can browse …

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Google And Twitter Partner On Search Again

Google and Twitter have finally reached a new deal that will see Google indexing tweets in real time, according to a report from Bloomberg (and apparently confirmed by Re/code). The deal hasn’t been formally announced, and the terms are unknown. The report says tweets will become visible in Google’s search results as soon as they’re posted starting in the first …

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Google Shows Call-To-Action Links For Quick Answer Results From Third-Party Sites

Back in November, people started noticing that Google was showing call-to-action link for some of its quick answer results. The only examples anyone produced at the time came from Google’s own pages. For example, “adwords negative keywords” showed some info drawn from a Google support page, and included a link to “Show me how.” Another example was for the query …

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Firefox Deal Continues To Help Yahoo, Hurt Google

In November, Yahoo and Mozilla entered a partnership that made Yahoo the default search experience on Firefox, replacing Google, which had held the spot for the past decade. The deal showed some great early results for Yahoo in terms of search market share, but the question about whether or not people would switch back to Google remained. So far, it …

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How Ranking Works In Pinterest’s Guided Search

Pinterest launched Guided Search last April as a new way to help users discover content with some nudging in the right direction. It’s basically Pinterest’s way of suggesting search refinements as you browse. For example, if you search for “pasta,” you might be presented with options like: recipes, dishes, salad, packaging, one pot, shrimp, sauce, chicken, etc. If you click …

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Google Responds To Yahoo’s Firefox Deal On Earnings Call

Google released its Q4 and fiscal year 2014 financial results on Thursday with full year revenue up 19% year-over-year at $66 billion and revenue of $18.1 billion for the quarter, which was a 15% year-over-year increase. During the company’s conference call, CFO and Senior Vice President Patrick Pichette was asked about the impact of Yahoo’s deal with Mozilla to replace …

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Zuckerberg Opens Up About Facebook Search

As you may know, Facebook greatly expanded its search offerings last month when it launched the ability to search posts. You can now search keywords and get back results from people and pages you’re connected to. It instantly made Facebook a lot more useful as a search tool because it gives you access to content that’s not getting indexed by …

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Yahoo Really Wants That Apple Deal

Yahoo made some big waves in late 2014 when it partnered with Mozilla to replace Google as the default search experience in Firefox. Apple’s similar deal with Google is near its expiration, and Yahoo CEO Marissa Mayer seems really interested in that. Do you think Apple should drop Google and go with a different search provider like Yahoo or Microsoft? …

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Google Adds Crawling, Indexing Of Locale-Adaptive Pages

Google announced that it’s introducing new locale-aware crawl configurations for Googlebot for pages it detects may adapt their content based on the request’s language and perceived location. “Locale-adaptive pages change their content to reflect the user’s language or perceived geographic location,” Google says in a blog post. Since, by default, Googlebot requests pages without setting an Accept-Language HTTP request header …

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Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least for the time being, but it’s still number two in that department behind Facebook, according to data from Shareaholic. The firm released a report this week finding that Twitter, StumbleUpon, reddit, Google+, LinkedIn, and YouTube combined represent roughly a third of the traffic Pinterest sent to publishers …

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Moz Founder Rand Fishkin On Facebook’s Approach To Search

Last month, Facebook launched an update to its search experience enabling users to search keywords and get actual posts as results. This is arguably the most significant search feature Facebook has ever added beyond he ability to find a person or Page. It enables you to see what others have said about any given topic. When Facebook made its update, …

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NFL Highlights Are Finally Coming to YouTube, Google Search

The NFL has finally joined YouTube. Welcome to the future, guys! The new channel is part of a deal with Google, which will see the NFL upload official highlights and more video content on YouTube. “It’s pretty simple: On any screen you watch YouTube, NFL’s YouTube channel will bring you the sights and sounds this week in Arizona, from pre-game …

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