Business

Fake Twitter Buyout Article Fools Everyone, Sends Stock Soaring

Fake Twitter Buyout Article Fools Everyone, Sends Stock Soaring

Hoax articles – fooling everyone from your racist uncle on Facebook to top Wall Street investors. An article suggesting that Twitter had received a $31 billion offer sent the company’s stock prices soaring earlier this afternoon. The article, called Twitter Attracts Suitors, is hosted on bloomberg.market and made to look exactly like a Bloomberg Business article. “Twitter is working closely …

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Facebook Wants Real People to Help You Order Stuff Inside Messenger

Facebook Wants Real People to Help You Order Stuff Inside Messenger

Facebook, currently on a mission to beef up its Messenger platform in a multitude of ways, may just give everyone a personal shopping assistant inside the app. The Information reports that sources familiar with the plans are talking about Facebook’s newest addition to the Messenger lineup – a personal assistant codenamed “Moneypenny” (a obvious nod to the James Bond character). …

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Report Finds Conversion Metrics Losing Relevance in Shopping

Report Finds Conversion Metrics Losing Relevance in Shopping

Demandware (one of the early partners on Pinterest’s “buyable pins”) recently released its Q1 Shopping Index finding that digital shoppers worldwide spent less time per visit, but created 22% more baskets and placed 21% more orders compared to the prior quarter. The company put out a new blog post discussing another finding from the report, saying that “Conversion rate metrics …

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Walmart Throws Shade at Amazon’s ‘Prime Day’ Birthday Celebration, Offers Up Own Deals

Walmart Throws Shade at Amazon’s ‘Prime Day’ Birthday Celebration, Offers Up Own Deals

On July 15th, Amazon turns 20. In celebration of this, the company recently announced what it calls “Prime Day” – an online shopping “holiday” for Prime members that it says will trump Black Friday in terms of deals offered. Now, Walmart is throwing a bit of shade at Amazon over said event. “If you’ve shopped Walmart.com, you’ll know that every …

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Infographic Looks At The State Of B2B Product Marketing in 2015

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company shared an infographic (via MarketingProfs) looking at The State of B2B Product Marketing in 2015. It makes use of research …

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Study Looks At Most Used Digital Shopping Tools And Their Influence

Study Looks At Most Used Digital Shopping Tools And Their Influence

A recent Epsilon study (via MarketingCharts) looked at which digital tools shoppers are using and how these tools are actually impacting their shopping behavior. The firm surveyed over 2,800 people on 16 digital shopping tools, and measured the usage of these tools over 12 channels and 12 product categories. Epsilon says the study is unique because it included questions about …

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Google Makes It Easier For People To Review Businesses On Mobile Devices

Google Makes It Easier For People To Review Businesses On Mobile Devices

Google has made it easier for people to review businesses using their mobile devices. A tweak to Google’s functionality in mobile browsers has made the process simpler, and that could lead to more reviews for businesses. We’ve seen Yelp become increasingly mobile as mobile unique visitors grew 29% year-over-year while desktop visitors declined. This was two years after the company …

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HGTV Co-Founder Susan Packard Talks Business At Google

HGTV Co-Founder Susan Packard Talks Business At Google

Google recently released an “At Google” talk from Susan Packard, the co-founder of HGTV, who recently wrote the highly rated book New Rules of the Game: 10 Strategies for Women in the Workplace. The talk, also titled, “New Rules of the Game,” comes with the following description: Business is a team sport. Learn how to win from the founder of …

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Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient. The company says it is to help qualified high-volume senders analyze their email, as it includes data on delivery errors, spam reports, and reputation so they can …

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Mac Users Get Microsoft Office 2016

Mac Users Get Microsoft Office 2016

Microsoft just released Office 2016 for Mac in 139 countries and 16 languages. It includes major updates across the entire suite of apps (Word, Excel, PowerPoint, Outlook, and OneNote). The company says this was its biggest Office for Mac beta ever thanks to customer participation, and that it collected over 100,000 pieces of feedback, which led to the releases of …

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Salesforce Looks At The State Of Sales

Salesforce Looks At The State Of Sales

Salesforce just released its 2015 State of Sales Report looking at industry trends after surveying over 2,300 sales leaders around the world. It looks at priorities, behaviors, and technology in use by sales teams and finds that the best performing teams are more likely to maximize technology, especially when it comes to analytics and mobile. “Technology is rapidly becoming the …

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Dropbox for Business Gets File Requests Feature

Dropbox for Business Gets File Requests Feature

Last month, Dropbox launched a new feature for file requests so users can more easily collect files of any size from groups on any platform regardless of device. The feature is now available for Dropbox for Business users. “File requests are a fast and simple way to collect files from the people you work with,” a spokesperson for the company …

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