Quantcast
Not Everyone Reads Your Emails The Same Way Not Everyone Reads Your Emails The Same Way

We talk a lot about how to improve email campaigns, whether it be writing better subject lines, increasing signups or open rates, or adjusting frequency. What isn’t brought up quite so much is how you’re talking to email recipients in …

Will Companies Pay For LinkedIn Elevate? Will Companies Pay For LinkedIn Elevate?

LinkedIn just announced a new product called Elevate for companies to get their employees engaging in social media on their behalf. It comes in the form of an app that’s separate from LinkedIn itself, and actually requires payment from businesses. …

Google Revamps AdSense Performance Reports Google Revamps AdSense Performance Reports

Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they’re earning, and what is impacting that for better or worse. Here’s what it looks like: …

Google Wallet Expanding As Checkout Option Google Wallet Expanding As Checkout Option

Google Wallet is growing as a payment option as it has now been adopted by both Dunkin’ Donuts and Seamless, which have integrated it into their checkout experiences for Android users. “People are ordering food and drinks through their smartphones …

Uber Driver Accused of Rape Spent 14 Years in Prison Uber Driver Accused of Rape Spent 14 Years in Prison

A Houston Uber driver accused a raping a passenger has a criminal record, and had just been released from prison three years ago, according to reports. 57-year-old Duncan Eric Burton has been arrested and charged with sexual assault after allegedly …

Some Brands Are Absolutely Dominated By Social Spam Some Brands Are Absolutely Dominated By Social Spam

It’s not news that spam plagues social media, but Networked Insights (via Marketing Land) recently put out some research looking into how it affects brands, and the conclusion is that data is pretty “dirty”. According to the report, 9% of …

Square Gives Small Businesses Attractive New Email Marketing Option Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many …

Getty Images & Microsoft Bury Hatchet, Partner Getty Images & Microsoft Bury Hatchet, Partner

It appears that Getty Images and Microsoft have buried the hatchet after legal issues last fall, as the two just announced a new partnership, which will see Microsoft taking advantage of Getty’s imagery. The two companies will work together to …

Using Personalized Data Critical To Brand Loyalty Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d …

Brands Don’t Know Their Customers As Well As They Think They Do Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good …

Your Online Customer Service Needs To Get Better ASAP! Your Online Customer Service Needs To Get Better ASAP!

Thanks to technology it’s now easier than ever for consumers to connect with businesses and vice versa. Still, businesses aren’t doing the best job of taking advantage of this to provide their customers with the best service possible. What do …

5 Potential Ways To Increase Email Signups 5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more …

Google Hosts 10-Year-Old CEO For Business Talk Google Hosts 10-Year-Old CEO For Business Talk

As you may know, Google frequently hosts interesting people at its “Talks at Google” events, and uploads them on YouTube for all to say. One of the most recent ones features Mikaila Ulmer, the ten-year-old founder and CEO of Bee …

Pinterest Just Made Its 7th Acquisition Pinterest Just Made Its 7th Acquisition

Pinterest announced that it has acquired the team behind mobile publishing startup Hike Labs. This includes founder and CEO Jason Shellen and Head of Engineering Mike Demers. A Pinterest spokesperson told WebProNews the two “bring their years of experience in …

HBO Is Ready to Take Everyone’s Money Now HBO Is Ready to Take Everyone’s Money Now

Someone on HBO’s social media team should get a raise. Back in 2012, an online campaign called “Take My Money HBO” went viral. The entire purpose of said campaign was to show HBO that people had an interest – more …

Google Talk Discusses ‘Frugal Innovation’ Google Talk Discusses ‘Frugal Innovation’

Google posted a new “At Google” talk today, dealing with the topic of doing more with less. The speaker is Navi Radjou, author of the book Frugal Innovation: How to Do More with Less,” which was published by The Economist. …

Uber Steals Facebook’s Chief Security Officer Uber Steals Facebook’s Chief Security Officer

Uber’s just put a likely considerable amount of money where its mouth is, in regards to its promise to beef up the app’s safety and security. The on-demand ride company just poached Facebook’s Chief Security Officer. Joe Sullivan will move …

Airbnb Is Now Operating in Cuba Airbnb Is Now Operating in Cuba

It appears that Netflix isn’t the only tech company looking to take advantage of the “Cuban Thaw”, the recent decision by the Obama administration to warm up trade and travel relations between the US and Cuba after decades of restrictions. …

Facebook Wants Your Business To Learn From Its Accessibility Efforts Facebook Wants Your Business To Learn From Its Accessibility Efforts

This week, Facebook announced the launch of the Accessibility Toolkit, which gives a behind-the-scenes look at the company’s efforts in product usability for the blind and vision-impaired, and offers resources for helping other companies approach the subject. “When Facebook formed …

Here’s What The GoDaddy IPO Looked Like [GDDY] Here’s What The GoDaddy IPO Looked Like [GDDY]

GoDaddy held its initial public offering today with shares jumping as much as 34% after the stock’s debut. It opened at $26.15, 31% over the IPO price, and worked its way up to $26.84. It’s fallen a bit since then, …

Uber Driver Tried to Rob Woman’s House After Dropping Her Off at the Airport Uber Driver Tried to Rob Woman’s House After Dropping Her Off at the Airport

Tried is the operative word here, as our cunning Uber driver forgot that people oftentimes have roommates. Fifty one-year-old Gerald Montgomery was arrested on Tuesday and is facing attempted burglary charges after police say he picked up a women, drove …