Business

Google Revamps AdSense Performance Reports

Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they’re earning, and what is impacting that for better or worse. Here’s what it looks like: You can find this under the performance tab. According to Google, it gives you more control and flexibility, and lets …

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Google Wallet Expanding As Checkout Option

Google Wallet is growing as a payment option as it has now been adopted by both Dunkin’ Donuts and Seamless, which have integrated it into their checkout experiences for Android users. “People are ordering food and drinks through their smartphones more and more, everyday,” says Hana Chang, Head of Commerce Platforms at Google. “But having to type all your credit …

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Uber Driver Accused of Rape Spent 14 Years in Prison

A Houston Uber driver accused a raping a passenger has a criminal record, and had just been released from prison three years ago, according to reports. 57-year-old Duncan Eric Burton has been arrested and charged with sexual assault after allegedly taking a woman back to his apartment and raping her in January. According to court documents, the last thing the …

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Some Brands Are Absolutely Dominated By Social Spam

It’s not news that spam plagues social media, but Networked Insights (via Marketing Land) recently put out some research looking into how it affects brands, and the conclusion is that data is pretty “dirty”. According to the report, 9% of all Twitter users who tweet in English are non-consumers. That’s not just spammers, but includes bots, celebrities, brand handles, and …

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Square Gives Small Businesses Attractive New Email Marketing Option

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many active merchants Square has under its belt, but according to stats the company released late last year, its merchants make …

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Getty Images & Microsoft Bury Hatchet, Partner

It appears that Getty Images and Microsoft have buried the hatchet after legal issues last fall, as the two just announced a new partnership, which will see Microsoft taking advantage of Getty’s imagery. The two companies will work together to develop “image-rich, compelling products and services” for Microsoft products like Bing and Cortana, which use Getty’s library of images. Both …

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Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d be wrong, however. Earlier, we looked at a new study from IBM and Econsultancy, which found that businesses think they …

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Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good job. Consumers, not so much. Do you think you know your customers well or do you need some improvement in …

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Your Online Customer Service Needs To Get Better ASAP!

Thanks to technology it’s now easier than ever for consumers to connect with businesses and vice versa. Still, businesses aren’t doing the best job of taking advantage of this to provide their customers with the best service possible. What do you use as your main channels for online customer service? Let us know in the comments. PricewaterhouseCoopers recently found that …

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5 Potential Ways To Increase Email Signups

After all these years, email is still the most effective online marketing channel. Chances are you’re spending a lot of time trying to improve your search and social campaigns, but don’t forget how valuable email subscribers are. You need more of those. How do you try to increase your email sign-ups? Share your ideas in the comments. There are tons …

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Google Hosts 10-Year-Old CEO For Business Talk

As you may know, Google frequently hosts interesting people at its “Talks at Google” events, and uploads them on YouTube for all to say. One of the most recent ones features Mikaila Ulmer, the ten-year-old founder and CEO of Bee Sweet Lemonade, which is based in Austin, Texas. Ulmer talks about how she went from selling her product at a …

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Pinterest Just Made Its 7th Acquisition

Pinterest announced that it has acquired the team behind mobile publishing startup Hike Labs. This includes founder and CEO Jason Shellen and Head of Engineering Mike Demers. A Pinterest spokesperson told WebProNews the two “bring their years of experience in developing content creation and community tools to the Pinterest product and engineering teams.” “Over the years Jason has played major …

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