Advertising

LinkedIn Ends Network Display, Lead Accelerator

LinkedIn Ends Network Display, Lead Accelerator

A year ago, LinkedIn announced the launch of the LinkedIn Lead Accelerator as well as LinkedIn Network Display, which extended the company’s ad platform to “thousands” of publisher sites. On Thursday, LinkedIn released its earnings report, and buried in that was an announcement that it is shutting down both Lead Accelerator and Network Display. “Our strategy in acquiring Bizo was …

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Instagram Launches 60-Second Video Ads

Instagram Launches 60-Second Video Ads

Instagram has begun rolling out sixty-second video ads to marketers. “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals,” a spokesperson for the company tells us in an email. “Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as …

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Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook And Instagram Now Support Longer Reach and Frequency Campaigns

Facebook announced that marketers can now book reach and frequency campaigns up to 90 days in length on both Facebook and Instagram. The feature allows marketers to run de-duped campaigns over a longer period of time. The feature comes as the result of feedback, so this was presumably a popular request. Facebook says on its Marketing Partners website (h/t: AdWeek), …

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DoubleClick Gives Brands New App Install Features

DoubleClick Gives Brands New App Install Features

Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is in the Google Play Store, you can now automatically track installs of the app as conversions in DoubleClick without making any changes to code. “If your app is in the Apple App Store …

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Google Extends AdWords Manual Location Extension Sunset

Google Extends AdWords Manual Location Extension Sunset

In December, Google launched of the Google My Business API aimed at making it easier for big businesses and third parties to integrate with the Google My Business platform and publish updates to customers on Google Search and Google Maps. The API was actually announced a couple months before that when Google also said it would sunset manual location extensions …

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Paid Search Growth Slows to a Crawl

Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Baidu, and Yandex and over 4,000 branded sites across industries. They looked at paid search trends, mobile spend patterns, Google vs. Facebook ad performance, and how digital advertising over the holidays …

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Google Finally Launches AdWords App For iOS

Google Finally Launches AdWords App For iOS

After all these years, somehow Google didn’t have a dedicated AdWords mobile app until last March when it launched one for Android. Somehow, it has still taken nearly eleven months to launch the iOS version, but it’s here now. It’s rolling out to all customers globally. Users can use the app to monitor campaign performance, CTR, and CPC, update bids/budgets, …

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Amazon To Run First-Ever Super Bowl Ad

Amazon To Run First-Ever Super Bowl Ad

Amazon has never advertised during the Super Bowl before, but that’s about to change as the company hopes to rev up sales of its Echo smart device. Amazon is giving us a sneak peek at the spot, which features Alec Baldwin and Dan Marino asking Alexa (the assistant that powers Echo) about snack stadiums. It looks like they’re going with …

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Google Adds Custom Forumlas Support to AdWords Columns

Google Adds Custom Forumlas Support to AdWords Columns

Google announced in a Google+ update that Custom Columns in AdWords now supports custom formulas. Google first launched Custom Columns in late 2014 as a way to let advertisers segment column metrics based on their goals. The AdWords page says: Custom columns lets you easily create and view segmented columns for the metrics you want to see in AdWords. To …

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Facebook  Audience Network Expands To Mobile Web

Facebook Audience Network Expands To Mobile Web

Facebook just announced the expansion of the Audience Network from strictly apps to the mobile web. This means that Facebook’s 2.5 million advertisers can reach more people on their mobile devices. According to the company, which cites data from comScore, digital media consumption in mobile web browsers grew 53% from 2013 to 2015 with news sites seeing 40% of their …

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Some Twitter Users Don’t See Ads

Some Twitter Users Don’t See Ads

Some Twitter users see fewer ads than most of us. Some don’t even see any at all. This has been going on for months. That is according to Peter Kafka at Re/code, who spoke with sources at Twitter. He writes that the company has been showing no ads or less ads to some of its most valuable users, which are …

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Good News About Google’s Big Upcoming Change

Good News About Google’s Big Upcoming Change

A lot of webmasters and publishers are gearing up for Google’s big Accelerated Mobile Pages launch next month. Sometime in late February, Google will begin sending search traffic to AMP pages. A lot of publishers are no doubt interested in how using AMP will impact ads on their pages. This is, after all, how most are making their money. The …

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Twitter Tests Skippable Video Ads

Twitter Tests Skippable Video Ads

Twitter confirmed a report that it is now offering 30-second (and longer) pre-roll video ads, which users can skip. DigiDay reported on Friday that these are shown ahead of videos from Twitter’s media partners as part of the company’s Amplify program. Twitter COO Adam Bain confirmed that the company is testing such ads: Yes, we are testing skippable video ads …

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Increasing Demand Sends Instagram Ad Prices Up

Increasing Demand Sends Instagram Ad Prices Up

Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service’s advertising and how these have changed since it opened its Ads API up last year. Do you think Instagram ads are worth paying for? Have you seen success with them? Discuss. The report shares the findings of a …

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It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone

It Would Take You 25 Years to Look At All The Bad Ads Google Killed Last Year Alone

Google says it has a global team consisting of over a thousand people specifically dedicated to fighting bad ads. Over the course of 2015, those people (along with Google’s technology) disabled over 780 million ads that violated Google policies. To put that into perspective, Google notes that if you spent one second looking at each one of them, it would …

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Google Announces Real-Time Ads Ahead of Super Bowl

Google Announces Real-Time Ads Ahead of Super Bowl

Google announced a new ad format called real-time ads. The announcement came buried in a post about the countdown to the “big game,” which discusses YouTube AdBlitz, game day commercials, etc. The real-time ads are a way for brands to run across numerous Google-owned and network sites at once. Google’s Natalie Marchant says: There are millions of moments that bring …

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Video Ads Reportedly Coming to Pinterest

Video Ads Reportedly Coming to Pinterest

Pinterest is planning on launching video ads. That’s the word from a new report from Digiday, which cites agencies briefed on the plans. The report says a video format is on the way, but that what that will look like is still an unknown. While Pinterest certainly has its share of videos, it’s not really what people think of the …

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Yahoo Launches Programmatic Native Ads on BrightRoll Exchange

Yahoo Launches Programmatic Native Ads on BrightRoll Exchange

Yahoo announced the availability of programmatic native ads on the BrightRoll Exchange. Advertisers and publishers have access to bid on native mobile inventory. “The BrightRoll Exchange is integrated with more than 100 DSPs and enables access to thousands of sites and apps via real-time bidding (RTB),” a spokesperson tells WebProNews. “Advertisers integrated with the BrightRoll Exchange can now access native …

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Facebook Lead Ads Get New Features

Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a limited launch in June. Facebook has touted a 4x reduction in cost per lead and a 54% more efficient cost …

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Apple Discontinues iAd App Network

Apple Discontinues iAd App Network

Apple announced that it is discontinuing the iAd App Network this summer. To be clear, it’s not shutting down iAd itself. App developers will still be able to run ads in their apps. The iAd App Network is an offering that allows developers to feature ads for their own apps across the publisher network. Either way, developers using the iAd …

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Will These Make Twitter Marketing More Effective?

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it. The format is called Conversational Ads. According to Twitter, advertisers can use them to drive more earned media and brand influence. Do these ads sound appealing to your business? Let us know …

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4 New Features In Bing Ads Keyword Planner

4 New Features In Bing Ads Keyword Planner

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for keyword suggestions in addition to search trend, competition, and suggested bid information as previously provided. Advertisers can compare their ad …

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Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Nanigans released its Global Facebook Advertising Benchmark Report for Q4, which it says delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soared. The report found that ad budgets continued to climb, retailers generated higher revenues, and advertisers increased their investment in video. “Across sectors, marketers continue to derive value from Facebook, as …

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Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft Releases Bing Ads Tax eBook For Agencies

Microsoft announced that it has put together a new eBook for tax season aimed at giving agencies tips and insights to help their tax-related clients’ improve their search campaigns. According to the company, electronic filing has increased 30% since 2009 with 120.6 million people filing electronically last year. They also note that less than 6% of Americans are unemployed, saying …

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Twitter Has Another User-Based Ad Format On the Way

Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer Electronics Show. From the report: The new product is based on what Twitter is calling a “brand enthusiast gallery,” which …

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Facebook Stops Accepting New Customers For LiveRail Ad Server

Facebook Stops Accepting New Customers For LiveRail Ad Server

A couple of years ago, Facebook acquired ad tech company and publisher monetization platform LiveRail, but since then, Audience Network has become much more of a priority. Facebook announced that it will no longer accept new customers for LiveRail’s ad server, and will work on helping existing customers transition to other publisher products or alternative ad servers. This is mainly …

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Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use them to drive more earned media and brand influence. The ads look like this: The format looks similar to the poll feature the company recently launched to users, so people …

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Here’s What’s Changing With Bing Ads Now That It Includes AOL

Here’s What’s Changing With Bing Ads Now That It Includes AOL

As you may know, Bing now powers AOL Search worldwide, including exclusively in the the U.S., U.K., Canada, and Australia. In light of this, Microsoft announced some changes to Bing Ads including the Campaigns page, Reporting page, Google AdWords Import experience, and Keyword and Campaign Planners. The Campaigns page has new options for Campaign Creation and Ad Group creation to …

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Pinterest Gives Big Spenders More Data [Report]

Pinterest Gives Big Spenders More Data [Report]

Advertisers who spend a lot with Pinterest can get some extra perks. According to a new report from DigiDay, the company is giving retail brands exclusive access to data if they spend “millions”. Garett Sloane reports: So far, the data program includes a few high-spending retailers, including Target, the sources said. The retailers dive into Pinterest’s data to find out …

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Instagram Ad CTR Comparable To Facebook Ads

Instagram Ad CTR Comparable To Facebook Ads

Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instagram ad waters yet? What are your thoughts? Discuss. Nanigans is a good source for this data as it is both a Facebook Marketing Partner and a member of the Instagram Partner Program. It analyzed data …

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