Viral content site BuzzFeed and CNN have partnered to create a brand new YouTube channel that will see BuzzFeed repurpose CNN content in a more viral fashion. According to The Wall Street Journal, the content will be specifically designed to be shared via social media - something BuzzFeed knows quite a bit about.
The new channel, CNN BuzzFeed, launches today. The initial goal is for BuzzFeed to create about three new videos a week, which will sit alongside other videos from CNN. BuzzFeed, who has already been producing original videos for their multiple YouTube channels, is said to be planning on focusing some videos on serious news issues.
"There has been a massive cultural shift in how people - particularly young people - consume news and entertainment and Ze [Frank] and his team are tapping into the next generation of video production and consumption," said BuzzFeed president and COO Jon Steinberg.
Welcome to CNNBuzzFeed on YouTube bit.ly/13VOzLU
— Jon Steinberg (@jonsteinberg) May 28, 2013
It'll be ad-free at the start, but that will eventually change:
"The more agile way to do it is to launch without letting advertising products dictate editorial content," said Steinberg. "BuzzFeed and CNN will figure out ways to do various ad formats and sponsored content down the road,"
For Buzzfeed, the new partnership means more expansion. The company plans to hire 30 more employees to work in a new L.A. studio.
Here's the first video on the channel, which is a mashup of famous rescue moments originally broadcast on CNN.