Google Gives-up Building Own YouTube Filters

By Andy Beal

The San Jose Mercury News is reporting Google has signed a deal with Audible Magic to screen uploaded videos for copyrighted content.

Just days after Google’s Eric Schmidt confirmed YouTube would roll out anti-piracy measures - which we all assumed would be something developed internally - we learn that the video sharing site will partner with the very same company MySpace partnered with last week.

The big question now is whether YouTube can maintain its popularity, once it starts screening for copyrighted content. Could YouTube become the next Napster - immensely popular while unregulated, but now just a shadow of its former self?

YouTube is “definitely going to lose popularity,'’ said Jesse Drew, acting director of the technocultural studies program at University of California-Davis. “These things become popular because they are underground and free and accessible.'’

Do you still use YouTube for video sharing? Which is your preferred site?

Hat-tip to Marshall.

Comments

Tag:

Bookmark WebProNews:

News Tags: Google, YouTube, filters, comments, MySpace

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

WebProNews

Google Gives-up Building Own YouTube Filters

Publish A Comment