The Wall Street Journal is now reporting, citing people familiar with the matter, that Beats Music CEO Ian Rogers will oversee iTunes Radio. The report says:
Rogers, a former Yahoo executive, will run both teams to create cohesion in Apple’s streaming-music options, according to the people familiar with the matter. Pandora and Spotify, the two-biggest streaming music services, each offer both a free ad-supported service and a subscription-based service.
Earlier today, Apple welcomed Beats to the family with a message on its website:
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
On the Beats by Dre site, a message said:
Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
The acquisition cost Apple $3 billion. The company is reported to be cutting 200 Beats jobs, but says it will try to find those people other positions within Apple.
Image via Apple