Acquires For $300 Million

    August 27, 2012
    Chris Crum

IAC announced that its property has agreed to acquire The About Group from The New York Times for $300 million. The About Group, of course, is the company behind The deal was signed on Sunday.

“The acquisition is completely in line with IAC’s M&A strategy of acquiring, at disciplined valuations, companies that are complementary and synergistic with both our existing businesses and our areas of expertise,” said IAC CEO Greg Blatt. “We are extremely excited to bring these two businesses together;’s content will differentiate and greatly increase the authority of’s offerings, while Ask’s expertise in search technology and user experience will improve the discoverability of existing content on”

“The complementary nature of these two businesses will provide significant synergies going forward, and thus we expect that will generate more profit as a part of and IAC than it has been able to over the last few years,” added Blatt.

This could also be another way for Ask to get more content in front of Google users, as content is often returned on the first page of results.

The About Group will join IAC’s Search And Applications reporting segment, where it will reside with,, Mindspark, Pronto and nRelate, which it acquired last month.

“This is a rare merger with true bilateral synergies,” said Joey Levin, CEO of IAC Search & Applications. “On the one hand, the search and content business has generated exceptional revenue and profit growth by marketing and distributing a quality consumer search and Q&A experience, and About provides Ask with a tremendous amount of quality content to further enhance that experience and the credibility of the Ask brand.”

“On the other hand, has created, and today continues to grow, a library of content which consumers love across a vast array of categories, and we can now market and distribute that content and the About brand through Ask and significantly increase traffic and profitability at About,” added Levin.

About CEO Darline Jean will report to CEO Doug Leeds.