Android Assimilates Into Over Half Of All Smartphones

    July 13, 2012
    Zach Walton
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One of the major talking points during Google’s I/O keynote was centered on Android growth. The company announced that Android activations grew from 100 million in 2011 to 400 million in 2012. That’s 12 activations every minute with one million activated daily. Android’s remarkable growth shows in a new study from Nielsen.

Nielsen’s study of smartphone purchases in Q2 shows that two thirds of new mobile buyers are opting for smartphones. That’s pretty big news in and of itself, but the real deal is how many people are opting for Android over the other platforms. It was found that 51.8 percent of all smartphone owners own a smartphone running Android. Compare that to the 34.3 percent running iOS and 8.1 percent running Blackberry. Android is doing pretty well for itself and Google must be pleased.

Android Now On Over Half Of All Smartphones

To be fair, Android leads only because its available on more devices. iOS would undoubtedly be the king of the pack if Apple allowed it on more devices. Considering that Apple commands 34 percent of the market on iPhones alone is extremely impressive.

As for the Android market, Samsung unsurprisingly leads the pack with 17 percent of the Android market share. HTC is a close second at 14 percent with Motorola bringing up the rear at 11 percent. All the other Android phone manufacturers make up the other nine percent of the Android market.

Android Now On Over Half Of All Smartphones

Interestingly enough, Windows mobile is running on more smartphones than Windows Phone 7. Windows Mobile is still running on three percent of the world’s smartphones while Windows Phone 7 only commands 1.3 percent. That’s not a huge gap and the launch of Windows Phone 8 should help Microsoft put the admittedly subpar Windows Mobile behind them.

To the 0.9 percent using Symbian and the 0.6 percent using WebOS, you should probably get a new phone. Let’s build a world where we put outdated operating systems out of their misery. It’s better for everybody if we just embrace our Android or iOS masters.

  • Michael Essany

    It’s mind-boggling to think that Android and iOS-powered devices now account for nine out of every ten smartphone purchases in the U.S. But I think as time goes on, Android’s lead is going to grow even more lopsided. The reason for that conjecture is the excitement of the Android developer community. I saw how buzzed they were coming out of Google I/O this year. I see how much devs and mobile advertisers are making on mobile ad networks like http://www.airpush.com/. There is no denying that Android has momentum and the wind at its back. And although both platforms will continue to dominate the industry, I expect Android to emerge as an even bigger market share holder than it already is.

  • http://www.nokia.com/in-en/products/smartphones/ Geeta

    Nice Analysis!!

  • Robert

    So THAT’s why Apple is suing Samsung — they’re afraid of the biggest producer of the biggest OS that’s sitting right next to them.

    I’m so glad they play f— oh, they don’t play fair, never mind.