Americans Still Abandoning Online Purchases Due To Security

By: Mike Sachoff - November 18, 2010

Nearly two-thirds (64%) of  Americans have not made an online purchase because of security concerns, according to a new poll by the National Cyber Security Alliance (NCSA).

Michael-Kaiser When asked to explain why they did not make that purchase, 60 percent said it was because they were not sure if the site was secure, 51.4 percent were worried about providing information requested, and 48.4 percent felt a website requested more information than was necessary for the transaction.

"The Internet is a fabulous, convenient resource for gift givers to get a jumpstart on their holiday shopping and bargain hunting, but people need to stay aware and alert about the risks," said NCSA Executive Director Michael Kaiser.

"If there is any doubt about the security or authenticity of a website, hold off making the purchase."

The poll found 69.3 percent of Americans research potential purchases on the Internet, 68 percent make purchases online, 62.4 percent make online payments, and 38 percent buy items from online auction sites.

Those researching potential purchases from their phones also grew to 16 percent, up from 9 percent in 2009. A recent study published by NCSA and Norton by Symantec found that 87 percent of Americans felt safer going online with their PCs than with their phones.

"Businesses should take note: online customers are looking to make purchases where they see signs that a website is secure, have a clear understanding of how information collected about them is going to be used, and only information necessary to the transaction is being collected," Kaiser added.

"Online shoppers are being smarter and safer online, and that’s good for everyone."

Mike Sachoff

About the Author

Mike SachoffMike is a staff writer for WebProNews.

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  • Dave

    I would like to see the statistics narrowed down to the big companies. What percentage of Americans feel comfortable making online purchases from reputable, well-known companies such as Amazon, Macy’s, Borders, Costco, Dell . . .?

  • Grey Olltwit

    I’m suprised it’s not 100%!! The report is rather misleading, as it appears to suggest that 64% of Americans do not purchase goods online when in fact the 64%, represents those people who do purchase online but have at some point not bought from a specific site because they had doubts as to the sites integrity. Surely everyone who has purchased online has come across a dodgy looking site at some point and decided not to proceed further.

  • suzhuo

    I have seen this bag and it is truly exquisite.However,I actually prefer the clutches with low price.What I really need in person is the hangbags just work my way and I can afford.After all,I cannot look at the nice bag and its price say,

  • Nooyawka

    Asking a shopper why she/he abandoned a sale….

    Hmmm, that implies the shopper was about to buy something on the net. So the shopper did all the preliminary stuff like look on the internet, but failed to pull the trigger.

    Then along comes a questionnaire asking why the sale was ABANDONED.

    Let’s see, the shopper could admit to being a cheapskate who wants to search some more. Nah, people don’t want to admit to being cheapskates.

    Oh, I got it! Instead of admitting to be a cheapskate, how about blaming the internet. Yes, that’s the ticket. Say the internet is insecure.

    This is an example of a poor questionnaire poorly administered being blown up to be something it ain’t.

  • Steve

    I believe the security of a website plays a significant roles when buying online.

    I usually feel more safe buying from a reputable retail store online, or the similar to an amazon, ebay, newegg, etc. or by utilizing a secure payment provider such as paypal from a reputable online store.

    I usually don’t mind paying a little more if I feel security is an issue at a site and it is going to save me pennies. I also do my due dilligence by going on a search engine and looking for any existing reviews or previous shopping experiences from online buyers. That’s just me…