American Women Hold Most of the Money

    February 17, 2012
    Mike Tuttle
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A new infographic released by Marketing Zeus outlines some revealing details about how money is distributed among the sexes in America. According to a Virginia Tech study, 60% of all personal wealth and 51% of all stocks in America are held by women.

You’d think that advertisers and marketers would sit up and take notice of that. But, 91% of women say that advertisers do not understand them. That is a huge gap, given that 84% of purchases and purchase influences are made by women and 50% of all products marketed to men are actually purchased by women.

Maybe those Axe commercials have it all wrong. And the Old Spice commercials have it right.

  • ches

    Women shop.


    • Elise

      Women are gatherers if you go back throughout history, in most cultures the women have been the ones to gather for their loved ones and themselves. As such, this makes sense.