Amazon announced that its Amazon Appstore selection of apps has nearly tripled year-over-year, and that it now has over 240,000 apps and games, which are available in about 200 countries. This seems like something the company might want to play up as it prepares to unveil a new smartphone, which it is expected to do this week.
Last year, Amazon launched Amazon Coins, its virtual currency for Appstore apps. It's become "widely popular," according to the company, with customers having spent hundreds of millions of the coins on apps, games, and in-app items.
Amazon is playing up its ecosystem for developers ahead of its event. It shares some quotes from a few of them:
“Amazon users are very high quality users. User engagement with edjing on Amazon is higher than on any other platform. In proportion, Amazon users spend more time in edjing than any other platform. In addition, the Average Revenue Per Download (ARPD) on Amazon is actually higher than on Android.” —Jean-Baptiste, CEO, DJiT
“Getting our app on Kindle Fire was very easy and it gives developers a great opportunity to distribute and monetize their apps. Monetization in the Amazon Appstore jumped 100% using Amazon’s In-App Purchasing API and Mobile Ads API in the first month since implementation.” —Daniele Calabrese, CEO, Soundtracker
“We already develop for Android, so getting our games on the Amazon Appstore was a real breeze.” —Paul Case, TribePlay, developer of Dr. Panda.
“Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore,” said Mike George, VP of Amazon Appstore and Games. “But this is just the beginning—we’re building more services and capabilities for developers and more Android-based APIs based on their feedback. Most Android apps just work on Kindle Fire, and with an Appstore made for Android devices, Amazon’s Appstore can help developers distribute their apps on Android devices all over the world. It’s a great time for developers to bring their apps to the Amazon Appstore.”
65% of developers, Amazon says, say that total revenue on Kindle Fire is the same or better than their experience with other platforms. 74% of them said average revenue per app/user is the same or better on Kindle Fire than other platforms. 76% said the Kindle Fire platform helps them connect with new market segments. These stats come from an Amazon-commissioned IDC survey.
Amazon's event is set for June 18th.
Image via Amazon