3D Systems Buys Digital PlaySpace To Further Its 3D Printed Toy Ambitions
3D Systems really wants to be in the toy business. In early January, the company purchased Gentle Giant Studios – a company that makes toys based on popular films and other media. Now the 3D printing giant is going after another side of the toy industry – dollhouses.
3D Systems announced today that it has acquired Digital PlaySpace for an undisclosed sum. The acquisition gives 3D Systems control over Digital PlaySpace’s “digital play platform that connects brands, retailers and consumers to 3D printable play activities.”
Digital PlaySpace currently operates two services – Digital Dollhouse and Dreamhouse Designer. The first is a game that allows children to design their own digital dollhouse and even 3D print their designs on a Cube 3D printer or via 3D Systems’ Cubify service. The other is a Facebook app that lets users design their dream house with real products from all over the Web while sharing it with friends.
“We are excited to have Jesyca and her entire Digital PlaySpace team join our Cubify platform, enabling millions of new users to connect with family, friends and favorite brands in more immersive and socially creative ways,” said Cathy Lewis, Chief Marketing Officer, 3DS. “Digital PlaySpace’s ability to customize and rapidly publish mobile and web 3D printable content provides a differentiated value proposition for brands and consumers alike.”
While Dreamhouse Designer is an interesting service, its the Digital Dollhouse that 3D Systems obviously wants. The company has been expanding its 3D printing services to cover a wide range of markets. At CES, it invited Makie Labs to come speak on its stage about its own 3D printed doll service, and this acquisition allows 3D Systems to get in on that business as well.
Outside of toys, 3D Systems has also been heavily investing in the 3D printed food industry. At CES, it announced two 3D food printers – the ChefJet and the ChefJet Pro. The two printers came about after it acquired Sugar Lab – a 3D food printing startup.
Image via Digital PlaySpace