178 Million Americans Watched 33 Billion Online Videos in a Month

Chris CrumBusiness

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Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online.

Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of the market share, with Hulu accounting for 3%. Here's the top ten:

Online Videos in December

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

According to comScore, users watched an average of 187 videos per viewer in December. That works out to be roughly 6 a day.

"Google Sites attracted 135.8 million unique viewers during the month (97.5 videos per viewer), followed by Yahoo Sites with 59.8 million viewers (9.0 videos per viewer) and Fox Interactive Media with 56.8 million viewers (9.7 videos per viewer)," comScore says. "The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property."

The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.

86.5% of the total U.S. Internet audience viewed online video. 134.4 million viewers watched over 13 billion videos on YouTube.com (97.1 videos per viewer). 44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer). The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer. The duration of the average online video was 4.1 minutes.

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Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.