Zappos, which was acquired by Amazon in late 2009, has set a new Guinness World Record for the most people high-fiving simultaneously.

This was accomplished on March 5th at 7:14 pm PST, during the second half of the West Coast Conference (WCC) Men’s Championship game at the Orleans Arena in Las Vegas. The new record set by Zappos is 3,504. Prior to that, it was 2,176.

“We’ve broken many different retailer records over the years, but I can honestly say that being part of a Guinness World Records event really reinforces our core value of ‘creating fun and a little weirdness,’” said Matt Burchard, Sr. Director of Marketing, Zappos.com. “Bringing all of the fans together to participate and share in the record-breaking attempt during the WCC championships is definitely something that will long live in Zappos infamy. It’s been really fun and exciting to create a sense of community and camaraderie at the game.”

(image)

Zappos was a sponsor for the game (actually, it has been for the past 4 years). Fans were given wristbands as they entered the arena, and the mascots and cheerleaders worked with the crowd on how to do the high-five “properly”.

The Guinness World Records Adjudicator was there to make sure the whole thing was legit.

lead image: NBC’s Seinfeld