Norwegian Cruise Line said today it is working with YouTube to launch “YouTube Vacationer,” a travel specific channel.
YouTube Vacationer features travel advice and ideas from Lonely Planet, National Geographic and the Travel Channel.
"From a marketing perspective, this opportunity is compelling because it provides a truly organic user experience and represents another great way for brands to work with YouTube,” said Maria Miller, Norwegian Cruise Line's senior vice president of marketing.
The YouTube Vacationer channel allows users to create their own “Vacation You” video focused on their ideal cruising vacations. Users can share their Vacation You video with friends and family via Facebook, Twitter or email.
"The YouTube Vacationer channel brings the best of our partners' travel videos into a single destination to help users explore, plan and dream about their next vacations, and it gives users a way to see themselves in a customized vacation video with Norwegian's 'Vacation You' application,” said Mark Day, Sales Development at YouTube.