About two months ago, Yelp launched an update to its iPhone app, adding the ability to write reviews for businesses from the app. Now, the functionality has come to Android.
This is obviously a major part of Yelp, and it is somewhat surprising that it took as long as it did to make its way to the mobile experience, but either way it's here now.
"With this new addition, we thought it would be interesting to take a look at what Yelpers have been reviewing on mobile and, as it turns out, it’s a little bit of everything," says Yelp mobile product manager James Hurley in a blog post. Not only are consumers raving about (and uploading photos of) the to-die-for apple pie à la mode they just devoured, they’re also sharing their thoughts on auto mechanics, gyms and plumbers."
"They’re also loving what they’re reviewing," he adds. "We’ve long known that Yelpers have and share more positive experiences than negative ones and the same is true for mobile contributions. For those who wondered if the ability to write reviews instantly would lead to more rants and raves in the heat of the moment, we found that star ratings for reviews written on mobile closely mirror what we see on the desktop site, with about 80% of reviews being 3, 4 and 5 stars. Consumers are clearly taking the time to write thoughtful reviews of their experiences with local businesses."
Well, that sounds good in theory, though the app obviously does still give customers the ability to leave the aforementioned rants and raves about negative experiences, so that's all the more reason to treat your customers right.
The app is available in Google Play.