Yelp Analyzes Calls Made to Businesses On Holidays

Chris CrumBusiness

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Yelp shared some new findings about the calls people to make to businesses during the holiday season. It says consumers call businesses more than a thousand times on holidays.

Specifically, the company looked at calls made to businesses surrounding Thanksgiving and Christmas last year. Calls to businesses in the nightlife category increased by 272% on Thanksgiving Day and 393% on Christmas Day.

"It’s clear that Yelpers are looking to shake the holiday stress away (and searching for something a bit stronger than eggnog," says Yelp's Katrina Hafford. "You can only listen to little Timmy’s rendition of 'Jingle Bell Rock' for so long before it’s time to seek outside entertainment."

According to Yelp, calls to businesses in the Arts & Entertainment category increased by 158% on Thanksgiving Day and 291% on Christmas Day. Businesses in the Active Life category saw calls increase by 165% on Thanksgiving Day and 153% on Christmas Day.

Calls in the Restaurant category increased by 428% and those in the Shopping category increased by 212% on Christmas Day. Calls to restaurants only increased by 1% the week after Thanksgiving.

Image via Yelp

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.