Yahoo's Brand Not Damaged, According to Report

Chris CrumBusiness

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"Yahoo is not a damaged brand in the eyes of the public," a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm.

As you may know, Yahoo just fired CEO Carol Bartz. She had some choice words for the Board.

"For all the financial woes that forced CEO Carol Bartz to be fired on Tuesday, Yahoo still ranks high in the eyes of consumers, the spokesperson adds. "While the media focuses on Yahoo's behind the scenes issues -- dropping ad revenues, its Asian holdings, the flailing Microsoft search engine partnership -- the public's perception is clearly not fazed."

"According to YouGov BrandIndex's Index score tracking -- the company's main brand health indicator averaging measurements such as consumer perception of quality, value, impression, reputation, satisfaction and willingness to recommend -- Yahoo has not only remained steady all year, but they are well ahead of Microsoft's heavily-marketed Bing," he explains. "While Yahoo's Index score has been in the 40-41 range, Bing has been hovering around 8.8 to 11."

By comparison, Google is well ahead in the perception race, clocking in in the upper 50's score range," he adds.

It will be quite interesting to see how brand perception continues into the future under the company's new leadership. Currently, CFO Tim Morse is filling in while the company looks for a new permanent CEO.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.