Yahoo has unveiled a new display ad unit for the Yahoo log-in page. "The new ad unit enables marketers to creatively spotlight their brands on one of the most-trafficked destinations on the Internet for the first time," a representative for Yahoo tells WebProNews.
The log-in page is visited by about one in ten Americans every day, according to Yahoo. The rep says, "The Yahoo! login page will now provide marketers with a new premium advertising solution to reach online audiences at mass scale by transforming the page into a large palette for highly artistic and impactful creative execution."
"This new ad unit will also be a part of Yahoo!'s Digital AdVentures program, announced earlier this year,' the company says. "The program is meant to provide a proving ground for Yahoo! and its advertising partners to collaborate on piloting next-generation advertising solutions as well as conduct and publish research from these programs."
Chevy is the first marketer to utilize the unit, with a three-day campaign that will promote the Malibu, Traverse and Equinox.
Users will be able to click on a link placed within the background art that takes them to a page with more information on the Chevrolet model displayed. This particular campaign will run from today until the16th.
"Developed in-house, this ad unit utilizes Yahoo!'s rich media solution to deliver a scalable, engaging, and custom consumer experience," Yahoo tells us.
Mitch Spolan, Yahoo's VP of North America field sales offered the following statement: "We're committed to providing marketers with the ability to stand out and connect with online audiences by redefining the digital canvas and offering massive reach. There’s no better example of this than the new ad unit on our login page, one of the Internet’s most visited pages, which offers advertisers an opportunity to show off their artistic prowess, with scale that few advertising opportunities can match."
The Yahoo log-in page will no doubt be a coveted spot, and should provide a nice return for Yahoo. As the company says, it allows it for the first time to monetize one of the most visited pages it has.