Yahoo said early Wednesday it has entered into a partnership with Twitter that will integrate real-time tweets across the Yahoo network.
Users will be able to access their personal Twitter feeds on the Yahoo homepage, Yahoo Mail, Yahoo Sports, and other areas. Yahoo users will also be able to update their Twitter status from Yahoo and share content in their Twitter feed.
"The information in one single tweet can travel light-years farther with this Yahoo! integration," said Twitter cofounder, Biz Stone. "Tweets in more places brings relevance where and when you need it most."
While Twitter seemingly wants to be everywhere on the Web as it has search deals with Microsoft’s Bing and Google, Yahoo is trying to dive deeper into the social realm and become the go-to property for all things social.
Yahoo reached a similar deal with Facebook in December that is expected to roll out in the first half of this year. Users will be able to connect with Facebook friends on Yahoo, view a feed of their friends’ activity, and share content such as photos from Flickr or comment on news stories.
The move by Yahoo is also part of its Open Strategy which Jim Stoneham, vice president of Communities for Yahoo said is "aimed at making experiences dramatically more open and personally relevant for the more than 600 million people that visit Yahoo each month."
"Let me try to capture the enormity of this integration in 140 characters or less: We’re turning the key to the online social universe – you will find the most personally relevant experiences through Yahoo!," said Bryan Lamkin, senior vice president, consumer products group, Yahoo!.
"We’re also simplifying people’s lives by bringing their social worlds – and the world — together for easy access."
Who do you think will see the most benefit from this partnership? Yahoo or Twitter?