Yahoo and Gannett are expanding upon their already successful local advertising partnership. The expansion will be pushed to all 19 of Gannett Broadcasting Division markets by February.
Local advertisers will have access to Yahoo inventory and targeting capabilities.
“The agreement further brings together Gannett’s powerful local media organization brands, sales solutions, and leading digital platforms with Yahoo’s market leading reach and display advertising leadership,” a spokesperson tells WebProNews.
“We’re focused on delivering strong results for our customers through unique marketing ideas and solutions,” said Dave Lougee, president of Gannett Broadcasting. “Gannett’s local advertising partnership with Yahoo! provides dynamic targeting based on geography, demographics, behaviors and interests, which enhances our ability to drive those results. Based on the success we have had to date in nine of our markets, we are expanding the Gannett Broadcasting and Yahoo! partnership to all 19 of our markets by early next year.”
“Yahoo! is committed to making sure local businesses reach high-quality target audiences,” said Lem Lloyd, Yahoo!’s vice president of North America channel sales. “By expanding our relationship with Gannett, we’re reinforcing our commitment to extend Yahoo!’s local offering, providing advertisers access to the technology and scale they need to effectively reach these audiences.”
In addition to nine of Gannett’s Broadcasting Division markets, all 81 of Gannett’s local publishing organizations offer Yahoo advertising. The publisher says its local media organizations typically reach 80% or more of the total digital audience in each of the markets that offer the Yahoo advertising partnership.