Yahoo is rolling out some new search enhancements for Yahoo Sports and Yahoo News on this April Fools Day, and Yahoo's Tricia Stream tells WebProNews it's "no joke." She says it's evidence of the company's "continued innovation in search and the benefits of weaving compelling search experiences throughout the Yahoo! network."
"Our new layout and useful features help people quickly find what they’re looking for and easily explore related topics that matter to them," says Stream.
For Yahoo Sports, they've added related search suggestions (i.e. things that are related to your search keyword, like rival teams, popular athletes, etc.), filters and enhanced results pages for images and videos, popular sports search topics, and new rich results with shortcuts that showcase the most useful information from what the company calls the "Web of Things" for key sports categories and sports-related news results.
In Yahoo News, they've added all kinds of new things to search results pages, including a filtering tool for specific news sources, time-based filtering, related news search suggestions, scrollable image results, and rich shortcuts for relevant, timely tweets and key news topics. These are available in 12 countries.