Yahoo Does Some New Search Personalization

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Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desktop.

You can type "package," or a store's name, and you'll see details at the top of your search results. You can search for "events" and get info or download tickets for approaching events. You can type "flights" or your airline name to see flight status.

"These results are personal to you and only appear when you’re logged in. Don’t see your flight or event yet? We’re continuing to add new results for flights, packages, and more," says Arun Simha, senior manager of search product operations at Yahoo.

The company also announced travel and event notifications in Yahoo Mail for iOS and Android to further help you keep track of your flights and events.

You can go to the "Today" section to find out if your flight is on time, delayed, or canceled. You can also get directions to the airport, call the airline, or go to the airline's website.

When you get to your destination, it will also give you suggestions for restaurants and attractions from Yelp. It also gives you event details for Eventbrite and Ticketmaster events.

The features are only available in the U.S. for now.

This comes as Yahoo is starting to generate more revenue from its search business than from its display ad business.

Image via Yahoo

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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