You didn’t need to do this, Jerry. Nobody needed to do this.

There’s a new ad for Papa John’s pizza featuring Dallas Cowboys owner Jerry Jones, and it’s really really bad. Not so bad that it’s good, just really really bad.

Something something about Jerry Jones shooting off like a Roman Candle. something else about a double threat. It’s Jerry Jones rapping – that’s all you really need to know. The YouTube description says that “there are three things Texans enjoy: pizza, football and Jerry Jones rapping.” Can any Texans attest to this?

Courtesy of the Loomis Agency, who fashion themselves as “an ad agency that lives to help underdogs find their voice and fight the big dogs.”

Apparently, this isn’t the first time that this agency has put Jerry Jones in a Papa John’s commercial. Let’s just hope that Jerry is a better hands-on team manager this year than he is at whatever the hell this is.

[via Mashable]