What Coupon Searchers are Looking For

Chris CrumBusiness

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Retailers generated nearly $31 million in online coupon sales through RetailMeNot.com in May, according to the site. That's over a 42% increase compared to the same time last year, and that's just through RetailMeNot.

The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it's in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.

Here's a look at the top 10 most searched stores in online coupons:

RetailMeNot Looks at Top Online Coupon Brands

Here's some data on printable coupons:

RetailMeNot Looks at Printable Coupons

The top online coupon in May was for $30 off of a 5 night booking with hotels.com. The top national printable coupon download in May was for a free entree with the purchase of an entree and two beverages from IHOP.

RetailMeNot's entire report can be found here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.