If you don’t pay attention to the incredibly odd promo image above, Samsung has done something pretty cool – for the first time (it’s claiming), someone has watched a birth live-stream in virtual reality.

Make no mistake, this is a six minute ad for Samsung’s Gear VR. But it is a neat use of the technology. It might pull at your heartstrings a little bit – if you’re inclined to have those tugged on occasion.

The story goes like this: Jason and Alison were about to welcome their third child, but Jason’s work took him all the way across Australia and made it impossible for him to be there at the birth. This was terrible and depressing, naturally. Then, Samsung swooped in and saved the day by setting up multi-directional cameras in the delivery room and giving Jason a Gear VR headset.

“Sometimes barriers like distance keep people from being part of experiences that no one wants to miss. So we decided to help two people come together in a completely new way to let them share one of life’s most profound moments. Welcome to the world’s first live virtual reality birth using the Samsung Gear VR,” says Samsung.

You can watch a father watch the birth of his son in virtual reality below:

Image via Samsung