It was announced a while ago that Zynga and Hasbro had entered into a partnership to bring some of Zynga's more famous games to life via board games and toys. Many people thought that the partnership would go both ways with Zynga making games based on established Hasbro franchises. Turns out that was not the case with Gameloft announcing their own partnership today.
Gameloft announced today that they have entered into an agreement with Hasbro to create games based on the company's Littlest Pet Shop and My Little Pony brands. The games will be out before the end of the year and will be hitting all the major mobile platforms like Android, iPhone and iPad.
“Creating highly inventive and accessible digital play experiences based on our world-class brands continues to be at the core of Hasbro’s mission and we envision Gameloft to be a key player in the ongoing execution of that global strategy,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “This agreement brings together Hasbro’s powerhouse girls’ brands with one of the industry’s preeminent mobile game developers which will take My Little Pony and Littlest Pet Shop play to an entirely new level of fun.”
A Gameloft representative confirmed with us that the developer's My Little Pony game will be based off of the runaway success that has been My Little Pony: Friendship is Magic. That news alone should be enough to get the little girls (and bronies) everywhere excited about the possibilities of games based on their favorite franchise.
As Gameloft is gearing up on game development for these franchises, might I suggest a few fan-made games that they should draw inspiration from.
My Little Pony: Fighting Is Magic
My Little Investigations
See Gameloft, the fan base has already done your work for you. You could release any of these on any platform and they would probably sell at least a few hundred thousand in a day. If the Bronycon Kickstarter can reach its goal in a day, Gameloft can make bank on any potential My Little Pony game if it respects the franchise and the fan base.