Trendrr announced today that it has been acquired by Twitter. Trendrr is a company that fits right in with all the TV and advertising-related efforts Twitter has been focusing on lately, as it claims to “harness the power of real-time social data for media and advertising.”
The company posted a note on its blog about the news. Here’s an excerpt:
Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content.
That’s why we are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe.
Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.
Trendrr says its Twitter-certified product Curatorr will work with media companies, marketers and display partners, and will continue to honor existing contracts from its Trendrr.TV offering, though it doesn’t plan to establish new ones for that.
Terms of the deal were not disclosed.
In other Twitter news, the company also just released a new interface for conversations across its mobile apps and web experience.[via All Things D]