Here we are just about a year since Yahoo officially acquired Tumblr.
Yahoo announced today that content from Tumblr Sponsored Posts will now be promoted across Yahoo in addition to Tumblr, giving them the potential to reach over 800 million average monthly visitors.
The Sponsored Posts are now integrated and available through Yahoo Gemini, the marketplace the company launched in February.
Even on other Yahoo properties, the Sponsored Posts will keep features like reblog and follow, making this a big opportunity for brands to pick up more followers.
“Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets,” explain Yahoo’s Mike Kerns and Lee Brown in a blost post. “Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement.”
According to the company, unaided brand awareness increased by 40%, while brand consideration grew by 31% and tagline recognition grew by 100% in a recent case study among people who viewed content marketing.
Image via Yahoo