Tumblr Highlighted Posts Feature Launches

Chris CrumSocial Media

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Tumblr announced the launch of a new feature called "Highlighted Posts". A post on the Tumblr Staff Blog explains:

Every now and then, a post comes along that’s meant for big things. It could be pulling the wraps off your new project, promoting your next show, raising awareness for a cause, or just sharing a truly incredible photo.

Today you’ll have a new option to Highlight those extra-important posts. For one dollar, your post will stand out in the Dashboard with a customizable sticker to make sure your followers take notice!

Interesting monetization strategy. A buck for a customizable sticker.

Tumblr highlighted posts

I'm not sure how much this will help items stand out. Tumblr already gives you options to create very visual posts, with images (including animated gifs) and videos.

I guess anything you can do to stand out will help. Tumblr is getting 15 billion pageviews a month these days, so you might as well do what you can, if it's worth it to you.

Here are the options Tumblr gives you:

Tumblr highlighted options

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.