In the first weekend after TikTok’s U.S. operations spun off into a new American-led entity, a power outage at a key data center plunged the app into chaos, disrupting feeds and fueling conspiracy theories among its 170 million American users. The incident, which began early Sunday amid widespread snowstorms, saw Downdetector register over 36,000 complaints by Monday, with users reporting login failures, stalled video uploads, and For You pages flooded with old or generic content.

TikTok USDS Joint Venture LLC, the freshly minted company backed by Oracle, Silver Lake, and MGX, attributed the glitches directly to the outage. ‘Since yesterday we’ve been working to restore our services following a power outage at a U.S. data center impacting TikTok and other apps we operate,’ the joint venture posted on its official X account on January 26. ‘We’re working with our data center partner to stabilize our service. We’re sorry for this disruption and hope to resolve it soon.’

Outage Hits Amid Ownership Overhaul

The timing could not have been worse. Just days earlier, on January 22, ByteDance finalized the deal to transfer control of TikTok’s U.S. business to the joint venture, averting a threatened ban under national security concerns. Oracle, holding a 15% stake alongside other investors, is tasked with securing user data and retraining the platform’s vaunted recommendation algorithm using only American user data stored in U.S. facilities, as detailed in TechCrunch.

Users flooded outage trackers and social media with reports of erratic behavior. ‘Feeds seem completely off—showing clips people had already watched rather than fresh content,’ noted GB News. Problems loading comments and search functions compounded the frustration, particularly in regions like Minneapolis where users speculated about censorship tied to local immigration enforcement news.

By Monday afternoon, DownForEveryoneOrJustMe showed services stabilizing after stretches of downtime totaling over two hours, though some users continued experiencing delays, according to NorthJersey.com.

Algorithm Disruption Sparks Censorship Fears

The For You page, TikTok’s algorithmic crown jewel responsible for its addictive pull, bore the brunt. Users saw waves of repeated or unfamiliar videos, prompting accusations of deliberate tampering by new owners. Comedian Meg Stalter deleted her account, alleging suppression of posts critical of ICE raids, as reported by Variety. TikTok countered that such quirks stemmed from the outage, not policy shifts.

Industry observers questioned the outage’s scope. ‘For a service of TikTok’s scale, a single power outage at one facility should not trigger a catastrophic, nationwide failure,’ wrote WebProNews, highlighting potential single points of failure in TikTok’s Oracle-hosted infrastructure under Project Texas. Modern data centers boast uninterruptible power supplies and generators, yet the blackout cascaded widely, per WebProNews.

Engadget noted the irony: problems with the recommendation system arrived amid plans to retrain it, raising eyebrows about operational readiness. ‘Users have reported seeing a wave of generic videos flood their feeds, which are typically hyper-personalized,’ the site reported, linking it to the data center woes detailed in Engadget.

U.S. Data Shift Under Scrutiny

The joint venture’s debut exposed tensions in TikTok’s pivot from Chinese ownership. Updated privacy policies effective January 22 now permit precise location tracking and sharing data with global operations for ‘interoperable experience,’ changes flagged by Ars Technica. President Trump’s handpicked deal aims for a ‘100 percent MAGA’ app, per prior statements, amplifying fears of content bias even as technical gremlins dominate headlines.

Restoration efforts involved close coordination with the unnamed data center partner, likely Oracle facilities given their role. By late Monday, most functions returned, but lingering reports on Downdetector underscored incomplete recovery. X users like @Biff234523 dismissed conspiracies: ‘It’s not some conspiracy or suppression of speech… It happened way too soon to be the direct result of the change in ownership.’

Snowstorms exacerbating regional power issues added context, with over a million affected nationwide, overlapping the outage per TechCrunch analysis.

Resilience Questions for Hyperscale Platforms

For insiders, the event signals deeper infrastructure risks. TikTok’s reliance on concentrated U.S. data centers, post-ByteDance divestiture, tests redundancy claims. PCMag highlighted new ownership’s immediate trial by fire: trouble uploading videos and repeating FYP content led to algorithm meddling speculation, quickly rebutted by the power failure explanation in PCMag.

Business Insider confirmed the outage ‘messed up’ FYPs over the weekend, with TikTok USDS pinning it on the data center hit reported in Business Insider. As the platform eyes algorithm retraining under Oracle oversight, such incidents could erode creator trust and advertiser confidence at a precarious juncture.

The Verge framed it bluntly: TikTok ‘blames its US problems on a power outage,’ capturing the saga’s blend of technical mishap and geopolitical stakes in The Verge. With services stabilizing, attention shifts to preventing repeats amid TikTok’s American reinvention.