Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of interesting stats that any business would want to take into consideration.
For example, 63% of smartphone owners in the U.S. don’t go longer than an hour without checking their phone, and 34% have turned to social media to air their feelings about a company. 69% are more likely to buy from a brand that talks publicly about its CSR results. There’s plenty more where that came from:
As you can see, the data comes from a variety of sources. Read Gorsht’s analysis here.
Considering that getting new customers is reportedly the top challenge among small businesses, the data presented here should give you some ideas about how to improve your strategy.[via MediaBistro]
Image via Reuven Gorsht