The Washington Post is the latest news outlet to partner with OpenAI, saying it will help the outlet reach “audiences where they are.”

OpenAI has been striking deals with various publishers in an effort to provide their content via ChatGPT. The deals provide the AI firm with content its AI models can then use in providing answers and information, while protecting OpenAI from copyright lawsuits.

Meanwhile, publications like The Post benefit both by receiving payment for their content and by opening up another avenue to engage with potential readers. This has become a growing concern for many outlets as an increasing number of consumers are turning to AI chatbots for quick answers to questions.

“We’re all in on meeting our audiences where they are,” said Peter Elkins-Williams, Head of Global Partnerships at The Washington Post. “Ensuring ChatGPT users have our impactful reporting at their fingertips builds on our commitment to provide access where, how and when our audiences want it.”

“More than 500 million people use ChatGPT each week to get answers to all kinds of questions,” said Varun Shetty, Head of Media Partnerships at OpenAI. “By investing in high-quality journalism by partners like The Washington Post, we’re helping ensure our users get timely, trustworthy information when they need it.”

The deal with The Post marks OpenAI’s 20th deal with news publishers.